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Advertising

Digital Ad Spending In ‘10 To Outpace Print

March 8th, 2010  |  by Tommy  |  published in Advertising, Research

This pretty darn amazing. Forbes is reporting that for the first time ever, spending on digital advertising will surpass spending on print in 2010.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed [...]

Top 10 Olympic Primetime Ads

March 2nd, 2010  |  by Tommy  |  published in Advertising

Great Creative: Sussex Safer Roads Partnership

February 24th, 2010  |  by Tommy  |  published in Advertising, Great Creative, Video

This publication service ad (PSA) called Embrace Life by  Sussex Safer Roads is wonderfully conceptualized, beautifully executed, and just about the best PSA I’ve ever seen.

YouTube Super Bowl Ad Center

February 9th, 2010  |  by Tommy  |  published in Advertising, Video

YouTube’s 2010 Super Bowl Ad Blitz channel is active. Go watch all the videos and vote.

Google’s Super Bowl Ad: Parisian Love

February 9th, 2010  |  by Tommy  |  published in Advertising, Video

Since about half the sites on the Internet have posted this video, I guess I am required by some unwritten law, too post it as well. I personally thought the ad was spot on. The problem is I am already use Google for search, Gmail, iGoogle, Google Maps, Adwords, Google Analytics, YouTube, Calendar and Docs [...]

Super Bowl Ads: Hulu’s Winners and Losers

February 9th, 2010  |  by Tommy  |  published in Advertising, Infographic

Similar to YouTube’s AdBlitz channel, Hulu’s AdZone is billed as, “a one-stop gallery for the commercials that aired nationally during Sunday’s game.” Of course they also let viewers vote. As you might expect, the results are kind of interesting.

It would appears a few of the “top” brands like Anheuser-Busch and Coke didn’t fare so [...]

My Favorite Super Bowl Commercial

February 8th, 2010  |  by Tommy  |  published in Advertising, Video

What A Super Bowl Ad Will Buy

February 6th, 2010  |  by Tommy  |  published in Advertising

[Found via Adweek]

I Don’t Know What To Make Of This

February 1st, 2010  |  by Tommy  |  published in Advertising, Video

This is Deutsch’s first new work for Volkswagen and I have to admit I am am not impressed. I know every agency/client wants to create something  like the Anheuser-Busch Whassup? campaign, something so powerful it becomes a culture phenomenon, but I don’t think this is going to achieve that objective with this execution.

The Super Bowl Ad CBS Rejected

January 28th, 2010  |  by Tommy  |  published in Advertising

I’m about as liberal as you can get from a political point-of-view. Also a huge supporter of LGBT rights, however I can easily see why this commercial was banned. I might have just banned it for its terrible concept and poor production value, regardless of the message.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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