September 2nd, 2010 | by Tommy | published in Advertising, Great Creative, Video
Oxxford Clothes, based in Chicago, is the last company in the United States which makes all their tailored suits by hand. This short promotional video, one of the best I’ve seen, plays to this primary benefit perfectly. Incredible well done at every level.
August 24th, 2010 | by Tommy | published in Advertising, Research
Borrell Associates is forecasting: A moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year’s projected level, bringing U.S. ad spending totals to $238.6 billion. We’re expecting total online ad spending to grow [...]
June 10th, 2010 | by Tommy | published in Advertising
On the June 7 episode of The Colbert Report on Comedy Central, Microsoft’s search engine—whoops, “search delivery system” Bing—had one of the better in-show promotions I’ve seen in a long time. Basically each time Stephen Colbert said “Bing” Microsoft would donate $2,500 to cleanup and relief efforts in the Gulf Coast. Stephen—and guests James Carville [...]
May 28th, 2010 | by Tommy | published in Advertising, Social Media
Twitter has just announced that they are banning third-party ad networks from using the Twitter API to insert ads into a user’s stream. “Why are we prohibiting these kinds of ads? First, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created. They may optimize for either market [...]
May 15th, 2010 | by Tommy | published in Advertising, Interactive Marketing
Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a healthy 7.5 percent increase over the same period in ’09, according to numbers recently released by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the highest first-quarter revenue level ever. However, quarterly revenues were much lower than the fourth quarter of [...]
March 8th, 2010 | by Tommy | published in Advertising, Research
This pretty darn amazing. Forbes is reporting that for the first time ever, spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a [...]
February 24th, 2010 | by Tommy | published in Advertising, Great Creative, Video
This publication service ad (PSA) called Embrace Life by Sussex Safer Roads is wonderfully conceptualized, beautifully executed, and just about the best PSA I’ve ever seen.
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
