March 8th, 2010 |
by Tommy |
published in
Advertising, Research
This pretty darn amazing. Forbes is reporting that for the first time ever, spending on digital advertising will surpass spending on print in 2010.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed [...]
March 2nd, 2010 |
by Tommy |
published in
Advertising
February 24th, 2010 |
by Tommy |
published in
Advertising, Great Creative, Video
This publication service ad (PSA) called Embrace Life by Sussex Safer Roads is wonderfully conceptualized, beautifully executed, and just about the best PSA I’ve ever seen.
February 9th, 2010 |
by Tommy |
published in
Advertising, Video
YouTube’s 2010 Super Bowl Ad Blitz channel is active. Go watch all the videos and vote.
February 9th, 2010 |
by Tommy |
published in
Advertising, Video
Since about half the sites on the Internet have posted this video, I guess I am required by some unwritten law, too post it as well. I personally thought the ad was spot on. The problem is I am already use Google for search, Gmail, iGoogle, Google Maps, Adwords, Google Analytics, YouTube, Calendar and Docs [...]
February 9th, 2010 |
by Tommy |
published in
Advertising, Infographic
Similar to YouTube’s AdBlitz channel, Hulu’s AdZone is billed as, “a one-stop gallery for the commercials that aired nationally during Sunday’s game.” Of course they also let viewers vote. As you might expect, the results are kind of interesting.
It would appears a few of the “top” brands like Anheuser-Busch and Coke didn’t fare so [...]
February 8th, 2010 |
by Tommy |
published in
Advertising, Video
February 6th, 2010 |
by Tommy |
published in
Advertising
February 1st, 2010 |
by Tommy |
published in
Advertising, Video
This is Deutsch’s first new work for Volkswagen and I have to admit I am am not impressed. I know every agency/client wants to create something like the Anheuser-Busch Whassup? campaign, something so powerful it becomes a culture phenomenon, but I don’t think this is going to achieve that objective with this execution.
January 28th, 2010 |
by Tommy |
published in
Advertising
I’m about as liberal as you can get from a political point-of-view. Also a huge supporter of LGBT rights, however I can easily see why this commercial was banned. I might have just banned it for its terrible concept and poor production value, regardless of the message.