More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important.

Low price is a […]

I’ve noticed this as well and it is a trend that needs to stop sooner rather than later. As Jason notes:
See what they did there? They paused the TV show, ran a little mini-commercial for some show that no one cares about, and then returned to the last two seconds of the segment before going […]

The One Times Square building is empty. Why? Because the owner can afford it by selling ad space alone. It costs $300,000/month to advertise on that structure—one of things you’ll learn in this behind-the-LED-screens look at Times Square.

For close to 20 years I’ve made a very nice living off advertising, yet that doesn’t mean as a consumer I like being bombarded 24/7. One type I really dislike is outdoor/billboard ads. Well this new technology is adding the one thing that billboards have always lacked, demographic data.
For the most part, they are still […]

TBWA\Vancouver won a Bronze ‘08 Clio for this billboard for the BC Lottery Corporation.
[Found via AdPulp]

Brand Tags is a neat site that asks people to cite what they think of when presented with a particular brand and then displays the results as tag clouds. For instance see what folks think of VW, Nike, Apple, and Google.

The New York Times Bits blog has some interesting analysis based on Google’s financial numbers they released last week.
As best as I can tell, Google sells more advertising than any company in the world. This year Morgan Stanley estimates Google’s total advertising revenue will be $21.9 billion. Excluding the payments it makes to companies that […]

Federated Media Publishing, founded by John Battelle, is one of the top ad networks for blogs has just received a $50 million investment from Oak Investment Partners. This is pretty interesting news. Rumors had it that the company turning down a $100 million buyout offer and some have estimated it has a value of around […]