The German carmaker has just released a 60-second teaser for its 2012 Super Bowl ad that features a chorus of dogs barking out “The Imperial March” from Star Wars. VW used that song as the backdrop to its beloved ad from Super Bowl 2011 that featured a young boy in a Darth Vader helmet attempting to use The Force to influence household objects. He succeeds in starting up his dad’s 2012 Passat with a little help. The teaser, called “The Bark Side,” shows that the brand hasn’t abandoned its Star Wars motif. However, neither VW nor its ad agency, Deutsch, is offering any further clues about its ad in the big game on Feb. 4.

Mad Men (Season 5) is back on AMC with a two-hour premiere on Sunday, March 25.

As a guy I have to admit I kind of like the female form. But I also have to admit when I see what passes for “attractive” on the cover of Vogue I often think to myself, “would somebody please buy that lady a meal!” So it is nice to see PLUS Model Magazine will these self-promotion ads. Good for them.

Oh to have been a fly on the wall when the marketing team came up with their “great idea” for their “Fuckin’ Sale.”