Great Creative: Coca-Cola 3D Outdoor Ad
August 3rd, 2008 | by Tommy | published in Advertising, Great Creative
Advertising
McCain Web Ad Mocks Obama As “The One”
August 1st, 2008 | by Tommy | published in Advertising, Video
As an advertising guy and a political junkie I’ve been watching all the various campaign ads with a lot of interest. But when I first saw this new McCain Web-only ad I had to check around to make sure it was in fact real, and not a spoof. Well multiple sources are reporting it was […]
Great Creative: Hard Rock Cafe Ad
August 1st, 2008 | by Tommy | published in Advertising, Great Creative
NBC Goes All In With Internet Olympic Coverage
July 29th, 2008 | by Tommy | published in Advertising, Culture, Technology
I have been wondering what NBC’s plans were for the Internet, and now we have some details:
Olympics fans will have a bevy of opportunities to get content from NBC Universal next month—2,200 hours of live online coverage, live events on their mobile phone and even a way to download coverage to computers with Microsoft Vista.
The […]
Product Placements Enter News Programs
July 25th, 2008 | by Tommy | published in Advertising, Business
Product placements in television shows have been around for years, if not decades. Shows like American Idol or Survivor (just to name a two) have done it very effectively for a number of major brands. If I had a client that had a product that was targeted to these audiences I’d suggest this as a […]
Great Creative: Save Trees, Trees Save
July 12th, 2008 | by Tommy | published in Advertising, Great Creative
Great Creative: Joan Rivers GEICO Ad
July 5th, 2008 | by Tommy | published in Advertising, Great Creative, Video
What Do You Know? (About Marketing)
July 1st, 2008 | by Tommy | published in Advertising, Branding, Marketing 101
More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important.
Low price is a […]
Great Creative: Durex Print Ad
June 15th, 2008 | by Tommy | published in Advertising, Great Creative
Great Creative: E*Trade TV Spot
June 9th, 2008 | by Tommy | published in Advertising, Great Creative, Video
TBS Annoying Interstitial Commercials
June 5th, 2008 | by Tommy | published in Advertising, Video
I’ve noticed this as well and it is a trend that needs to stop sooner rather than later. As Jason notes:
See what they did there? They paused the TV show, ran a little mini-commercial for some show that no one cares about, and then returned to the last two seconds of the segment before going […]
Cool Video About Ads in Times Square
June 4th, 2008 | by Tommy | published in Advertising, Branding, Video
The One Times Square building is empty. Why? Because the owner can afford it by selling ad space alone. It costs $300,000/month to advertise on that structure—one of things you’ll learn in this behind-the-LED-screens look at Times Square.
Billboards Ads Just Got “Smarter”
June 3rd, 2008 | by Tommy | published in Advertising
For close to 20 years I’ve made a very nice living off advertising, yet that doesn’t mean as a consumer I like being bombarded 24/7. One type I really dislike is outdoor/billboard ads. Well this new technology is adding the one thing that billboards have always lacked, demographic data.
For the most part, they are still […]
Great Creative: Mr. Clean Outdoor
May 26th, 2008 | by Tommy | published in Advertising, Great Creative
