April 7th, 2010 |
by Tommy |
published in
Books, Business
I’m only about 75 pages into The Big Short: Inside the Doomsday Machine, but it is every bit as good as Moneyball, Liar’s Poker, and almost as good as the The New New Thing. I just really like the way he tells a story.
February 4th, 2010 |
by Tommy |
published in
Books, Business, Video
December 16th, 2009 |
by Tommy |
published in
Books
Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about [...]
December 16th, 2009 |
by Tommy |
published in
Books
Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about [...]
June 14th, 2008 |
by Tommy |
published in
Books, Business, Design
Well this sure looks like an interesting book: There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi [...]
May 19th, 2008 |
by Tommy |
published in
Books
Following on the huge success of The Tipping Point and Blink, Gladwell’s publisher has announced his third book: Entitled Outliers: Why Some People Succeed and Some Don’t. According to the Amazon description: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”—the best and the brightest, the [...]
May 19th, 2008 |
by Tommy |
published in
Books
Following on the huge success of The Tipping Point and Blink, Gladwell’s publisher has announced his third book: Entitled Outliers: Why Some People Succeed and Some Don’t. According to the Amazon description: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”—the best and the brightest, the [...]
May 12th, 2008 |
by Tommy |
published in
Books, E-mail Marketing
Ordered myself a copy today of Web Form Design: Filling in the Blanks. Can’t wait for it to arrive. I realize how important forms are to business development, lead tracking, and communications. But if I am honest with myself I don’t know enough about them and tend to just throw them together at the last [...]
January 30th, 2008 |
by Tommy |
published in
Books, Branding
Duncan Watts has an interesting article at Fast Company calling into question the theory that a small group of influential people are responsible for triggering trends as outlined (and made famous) by Malcolm Gladwell’s The Tipping Point. If society is ready to embrace a trend, almost anyone can start one—and if it isn’t, then almost [...]
January 16th, 2008 |
by Tommy |
published in
Books, Technology
Larry Lessig is a professor of law at Stanford Law School and founder of its Center for Internet and Society. He is founder and CEO of the Creative Commons and a board member of the Electronic Frontier Foundation. So it shouldn’t be much of a surprise he knows what he is talking about. And following [...]