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Books

The Big Short: Inside the Doomsday Machine

April 7th, 2010  |  by Tommy  |  published in Books, Business

I’m only about 75 pages into The Big Short: Inside the Doomsday Machine, but it is every bit as good as Moneyball, Liar’s Poker, and almost as good as the The New New Thing. I just really like the way he tells a story.

37signal’s REWORK Trailer 1: Staying Late

February 4th, 2010  |  by Tommy  |  published in Books, Business, Video

Seth Godin’s New Free eBook

December 16th, 2009  |  by Tommy  |  published in Books

Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about [...]

Seth Godin's New Free eBook

December 16th, 2009  |  by Tommy  |  published in Books

Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about [...]

Mental Models: Aligning Design Strategy With Human Behavior

June 14th, 2008  |  by Tommy  |  published in Books, Business, Design

Well this sure looks like an interesting book: There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi [...]

Malcolm’s Gladwell New Book: Outliers

May 19th, 2008  |  by Tommy  |  published in Books

Following on the huge success of The Tipping Point and Blink, Gladwell’s publisher has announced his third book: Entitled Outliers: Why Some People Succeed and Some Don’t. According to the Amazon description: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”—the best and the brightest, the [...]

Malcolm's Gladwell New Book: Outliers

May 19th, 2008  |  by Tommy  |  published in Books

Following on the huge success of The Tipping Point and Blink, Gladwell’s publisher has announced his third book: Entitled Outliers: Why Some People Succeed and Some Don’t. According to the Amazon description: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”—the best and the brightest, the [...]

Web Form Design: Filling in the Blanks

May 12th, 2008  |  by Tommy  |  published in Books, E-mail Marketing

Ordered myself a copy today of Web Form Design: Filling in the Blanks. Can’t wait for it to arrive. I realize how important forms are to business development, lead tracking, and communications. But if I am honest with myself I don’t know enough about them and tend to just throw them together at the last [...]

Is the Tipping Point Toast?

January 30th, 2008  |  by Tommy  |  published in Books, Branding

Duncan Watts has an interesting article at Fast Company calling into question the theory that a small group of influential people are responsible for triggering trends as outlined (and made famous) by Malcolm Gladwell’s The Tipping Point. If society is ready to embrace a trend, almost anyone can start one—and if it isn’t, then almost [...]

Lessig’s Future of Ideas Free Download

January 16th, 2008  |  by Tommy  |  published in Books, Technology

Larry Lessig is a professor of law at Stanford Law School and founder of its Center for Internet and Society. He is founder and CEO of the Creative Commons and a board member of the Electronic Frontier Foundation. So it shouldn’t be much of a surprise he knows what he is talking about. And following [...]

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

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