Video: Saul Bass’ Bell System Pitch
This is a video of Saul Bass presenting his brand identity suggestions to Bell System in the early 1970s. The first half is a fantastic overview on the importance of brand identity,. while the second half (starting at around 13:00) is the identity pitch itself. A long video, but worth every second of your time.
The New HP Logo Is Here
I am not so sure about this. It seems Armin at Brand New has a similar feel by saying, “HP still feels like a stodgy PC company trying to be cool.”
Stunning Coprorate ID Packages
[Found via Lovely Stationery]
[Found via Wanken]
[Found via Lovely Stationery]
[Found via Moving Brands][Found via OMFG]
Comedy Central Logo Redesign

Comedy Central’s logo has always been a train wreck, with some in the design community openly wondering if it was created with Microsoft Paint. But their new logo (on the right) is just terrible. I mean I had to look at it a second, then third time to even realize it was in fact a logo for Comedy Central. Is this really the logo of a channel known for South Park (14 years running) and The Daily Show? I don’t expect the design community will have much nice to say.




