Now this is something I’d like to attend. The Brand New Conference will be hosted in New York City on November 5. The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity—a direct extension of the popular blog, Brand New. The conference consists of eight [...]

COLOURlovers, one of the coolest sites on the Internet about color usage, has a neat roundup taking a look at some of the most recognizable color identities in the world.

The Gulf oil spill has been a public relations  and branding nightmare for BP. So much so the oil giant now scores lower on a “buzz” brand index than even beleaguered automaker Toyota. Over the years BP has spent hundreds of millions positioning their brand as “green” and “”beyond petroleum.” To a large extent they [...]

Jason Fried of 37Signals fame nails what is so wrong with copy these days: What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying. One of [...]

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

Via BtoB Marketing: Hewlett-Packard Co. this month introduced a brand campaign with the tagline “Let’s do amazing,” estimated at $40 million. The campaign was developed by 72andSunny, Los Angeles, which HP selected for the brand campaign in a review of more than 20 agencies. Previously, HP did not work with an agency for an overall [...]

Not sure how I missed this, but one of the films up for an Oscar for Best Animated Short is Logorama. The film is composed almost entirely of inventively used corporate logos. Pretty neat. You can watch it here.