weBranding
  • Home
  • About
  • Blog
  • Articles
    • Five Simple E-mail Marketing Tips
    • Mandatory Elements for Business e-Newsletters
    • The 411 on E-mail Testing
    • What is the Value of Text vs. HTML E-mails?
    • The Hows & Whys Behind E-mail Marketing
    • What’s the Best Time to Send Your e-Newsletter?
    • Effective E-mail Subject Lines
    • How to Improve E-mail Open Rates
    • Four E-mail Marketing Ideas
    • Key Benefits of Landing Pages
    • A Tip on Writing Google AdWords
    • Get the Most Out of Google AdWords
    • Simple Search Engine Optimization Tips
    • Four Easy Tips to Improve Your Next Presentation
    • Nine Tips to a Great Webinar
    • Choosing a Webinar Vendor
    • Conducting a Successful Webinar
    • Four PowerPoint Presentation Tips
    • Create a Winning Press Kit
    • Campaign Development Checklist
    • Why Commercials are Like Airline Tickets
    • The Third Dimension
    • Pricing Into Oblivion
    • Proving the Value of PR
    • Trust And Loyalty Go Hand-in-Hand
    • How to Conduct a SWOT Analysis
    • Digging Up Your Best Prospects
    • Create Better Ads
    • Learn From Spying
    • Why Waste Space?
    • Tips For An Effective Opt-in Form
    • The Unique Selling Proposition Explained
    • Five More E-Mail Subject Line Tips
    • The Hows & Whys Behind E-mail Marketing
    • What's the Best Time to Send Your e-Newsletter?
  • White Papers
    • A Corporate Web-Based e-Newsletter Is Within Reach
    • Enhance Lead Generation & Sales With e-Newsletters
    • e-Newsletters: Increased Sales & Profitability
    • Learn To Use e-Newsletters Smartly
    • Five Steps To Plan A Strategic e-Newsletter Program
    • Utilizing Web Meeting Tools As An Operational Advantage
    • Six Simple e-Newsletter Publishing Tips
    • Conducting a Successful Webinar
    • Enhance Lead Generation & Sales With e-Newsletters
    • e-Newsletters: Increased Sales & Profitability
  • Email Gallery
  • Services
    • Marketing Consultation
    • Site Development
    • Interactive Marketing
  • Contact
  • Subscribe via RSS

Branding

Tabasco Turns 142 Today

March 3rd, 2010  |  by Tommy  |  published in Branding

An interesting little article from Brandchannel about how Tabasco has keep its core brand strong for almost 150 years, by not changing anything.
Nowadays, food brands often come out with “new and improved” versions of popular products. That’s part of keeping a brand current and accommodating changing consumer tastes.
But not Tabasco. For 142 years, the world’s [...]

Top Web Brands January 2010

February 17th, 2010  |  by Tommy  |  published in Branding, Research

The New NY Philharmonic Logo

February 16th, 2010  |  by Tommy  |  published in Branding, Design

Via uber design firm Pentagram:
Today the New York Philharmonic announces its 2009–2010 season and introduces a new graphic identity designed by Paula Scher. The identity coincides with the arrival of Alan Gilbert, the Philharmonic’s next music director, and acknowledges the orchestra’s long heritage of distinguished conductors by taking as its inspiration the graphic line of [...]

Taking Barcodes To Another Level

February 12th, 2010  |  by Tommy  |  published in Branding, Business, Design

At the last ad agency I worked at we had the account for Zebra Technologies, one of the largest barcode printer manufacturers in the world. I never worked on the account, but I have to admit I found all the potential uses for barcodes to be pretty interesting. I also felt like the industry didn’t [...]

The Twittersphere Ranks The Super Bowl Ads

February 7th, 2010  |  by Tommy  |  published in Branding, Social Media

This should be interesting. BrandBowl2010 is a  site developed by Mullen and Radian 6 that will track and rank in near real-time the ads runs during the game based on Tweets.
The BrandBowl2010 experience highlights and ranks the 10 brands getting the most Twitter buzz at any given time. Users can roll over individual advertisers to [...]

Creative Rebranding Effort

February 5th, 2010  |  by Tommy  |  published in Branding

South African Kulula Airlines’ in-house creative team working with PSFK have done something pretty neat to their planes, painting them with a 101 guide to the aircraft. Now every passenger will know where the black box is located.

Microsoft Office 2010: Visuals and Branding

January 21st, 2010  |  by Tommy  |  published in Branding, Design

I think it would be safe to say I am not a fan of Microsoft’s design and identity management. If you compare it with their competitors, Google and Apple for example, it is subpar to say the least. So with that said Microsoft has released their identity package for Office ‘10. Per a post called, [...]

Logo vs. Brand

January 12th, 2010  |  by Tommy  |  published in Branding

I don’t know how many times I’ve had to explain to a client that their logo isn’t their brand. That a brand is a promise of performance and a design element. I had that conversation again today with a new.
Logo
The logo (ideogram), is the image embodying an organization. [...] Logos are meant to represent companies’ [...]

Case Study: NBC’s Fall Branding Campaign

December 14th, 2009  |  by Tommy  |  published in Advertising, Branding

If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” [...]

Case Study: NBC's Fall Branding Campaign

December 14th, 2009  |  by Tommy  |  published in Advertising, Branding

If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” [...]

« Previous Entries

About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

Subscribe via RSS >>




Latest Marketing Articles

Four E-mail Marketing Tips
Effective e-mail marketing isn't as complex as many people might expect, but that doesn't mean you can be successful if you don't follow some straightforward strategies and tactics that will help you maximize your e-Newsletter's return-on-investment.

Create Better Ads
I think it is safe to say that no one starts out trying to create a bad ad. But lets face it, it happens all the time. To ensure you create the most effective ads possible, always consider the following criteria.

Simple SEO Tips
To increase site traffic you need to employ two corresponding, yet very different methods to help your site pull top rankings with the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.

Four PPT Presentation Tips
In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

More Articles >>




© Copyright 1995-2010 weBranding. All rights reserved.
Powered by WordPress 2.8.6 & GoDaddy.