July 1st, 2008 | by Tommy | published in Advertising, Branding, Marketing 101
More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important.
Low price is a […]
June 11th, 2008 | by Tommy | published in Branding, Business
Kind of surprised it took this long. FedEx is renaming the copy store chain to FedEx Office. Sure hope they didn’t pay a lot for that creative naming!
June 4th, 2008 | by Tommy | published in Advertising, Branding, Video
The One Times Square building is empty. Why? Because the owner can afford it by selling ad space alone. It costs $300,000/month to advertise on that structure—one of things you’ll learn in this behind-the-LED-screens look at Times Square.
May 27th, 2008 | by Tommy | published in Branding, Culture
[Found via Everyday Observations of Regular People]
May 20th, 2008 | by Tommy | published in Branding
Republican Party leaders have been flipping around like fish out of water trying to identify possible remedies to their 2006 mid-term election losses. Their most recent effort, a new national Congressional campaign slogan, “The Change You Deserve,” was quickly identified as the advertising tag line for the anti-depressant Effexor. Ouch.
But the biggest Republican problem seems […]
May 18th, 2008 | by Tommy | published in Branding
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” - Scott Talgo
May 6th, 2008 | by Tommy | published in Advertising, Branding, Business
Brand Tags is a neat site that asks people to cite what they think of when presented with a particular brand and then displays the results as tag clouds. For instance see what folks think of VW, Nike, Apple, and Google.
April 14th, 2008 | by Tommy | published in Advertising, Branding, Culture
It seems that for the past several weeks more than a few people are little upset (that would be an understatement) by this Absolut print ad that shows the borders of the United States as they were many centuries ago (or close to it). The campaign was produced by Teran/TBWA, Mexico City.
Some wingnuts have suggested […]
March 31st, 2008 | by Tommy | published in Advertising, Branding
Mr. Riney, who died of cancer a few days ago, maybe did as much for the advertising industry as any person in recent memory. He worked his way up from the mail room to be the head creative director at BBDO, built Ogilvy & Mather’s west coast office from scratch, and then founded his own […]
March 27th, 2008 | by Tommy | published in Advertising, Branding, Great Creative, Interactive Marketing
A lot of us in the United States that don’t travel much like to think we are the biggest, the first, the best. Well that often isn’t the case. A good example is an advertising trend Cabel Sasser noticed in a recent trip to Japan.
Within minutes of riding on the first trains in Japan, I […]
February 13th, 2008 | by Tommy | published in Branding, Design, Great Creative
Wired has a wonderful interactive story on how Google developed one of the world’s most recognized logos. The above is version 1.0. Good thing they keep tinkering.
February 5th, 2008 | by Tommy | published in Branding
“To keep your ads fresh, you’ve got to keep yourself fresh. Live in the current idiom and you will create in it.”
- Bill Bernbach, Advertising Stud
January 30th, 2008 | by Tommy | published in Books, Branding
Duncan Watts has an interesting article at Fast Company calling into question the theory that a small group of influential people are responsible for triggering trends as outlined (and made famous) by Malcolm Gladwell’s The Tipping Point.
If society is ready to embrace a trend, almost anyone can start one—and if it isn’t, then almost no […]
November 7th, 2007 | by Tommy | published in Branding, Technology
Until the MacBook Pro came out I’ve always felt if price was not a consideration the IBM ThinkPad was the best laptop on the market. So I was pretty surprised when IBM sold the brand to China-based Lenovo for $1.75 billion in 2005. Well it seems to have worked pretty well for Lenovo. In the […]
October 17th, 2007 | by Tommy | published in Branding
As a marketing consultant, next to “what will it cost,” “what is a brand” is about the most asked question (usually after I mentioned it in conversation). And for good reason. According to Dictionary.com.
Brand Name
