An interesting little article from Brandchannel about how Tabasco has keep its core brand strong for almost 150 years, by not changing anything.
Nowadays, food brands often come out with “new and improved” versions of popular products. That’s part of keeping a brand current and accommodating changing consumer tastes.
But not Tabasco. For 142 years, the world’s [...]

Via uber design firm Pentagram:
Today the New York Philharmonic announces its 2009–2010 season and introduces a new graphic identity designed by Paula Scher. The identity coincides with the arrival of Alan Gilbert, the Philharmonic’s next music director, and acknowledges the orchestra’s long heritage of distinguished conductors by taking as its inspiration the graphic line of [...]

At the last ad agency I worked at we had the account for Zebra Technologies, one of the largest barcode printer manufacturers in the world. I never worked on the account, but I have to admit I found all the potential uses for barcodes to be pretty interesting. I also felt like the industry didn’t [...]

This should be interesting. BrandBowl2010 is a  site developed by Mullen and Radian 6 that will track and rank in near real-time the ads runs during the game based on Tweets.
The BrandBowl2010 experience highlights and ranks the 10 brands getting the most Twitter buzz at any given time. Users can roll over individual advertisers to [...]

South African Kulula Airlines’ in-house creative team working with PSFK have done something pretty neat to their planes, painting them with a 101 guide to the aircraft. Now every passenger will know where the black box is located.

I think it would be safe to say I am not a fan of Microsoft’s design and identity management. If you compare it with their competitors, Google and Apple for example, it is subpar to say the least. So with that said Microsoft has released their identity package for Office ‘10. Per a post called, [...]

I don’t know how many times I’ve had to explain to a client that their logo isn’t their brand. That a brand is a promise of performance and a design element. I had that conversation again today with a new.
Logo
The logo (ideogram), is the image embodying an organization. [...] Logos are meant to represent companies’ [...]

If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” [...]

If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” [...]