Until the MacBook Pro came out I’ve always felt if price was not a consideration the IBM ThinkPad was the best laptop on the market. So I was pretty surprised when IBM sold the brand to China-based Lenovo for $1.75 billion in 2005. Well it seems to have worked pretty well for Lenovo. In the […]

As a marketing consultant, next to “what will it cost,” “what is a brand” is about the most asked question (usually after I mentioned it in conversation). And for good reason. According to Dictionary.com.
Brand Name

Well some marketing folks at GoToMeeting and WebEx couldn’t be really happy about this. Nothing like having two direct competitors ads appears on the same page. But then again, this isn’t the print world anymore where something like this would be a little more unforgivable. My only other thought is if Digg is really the […]

Well Coca-Cola come out on top of the 2007 Harris Poll for the “Best Brand.“ Sony had topped the charts for the past 7 years. The Harris poll focuses on more spontaneous responses then most polls of this type. Respondents were asked, “We would like you to think about brands or names of products and […]

Well the iPhone has been out for a few days and it appears, for the most part, to be standing up to expectation levels, which of course were out of control based on the pre-launch hype. Below is a round-up of reviews and videos from sites and bloggers I respect.
iPhone First Impressions
Overall day one impression: […]

I think this is just great news. Kellogg announced a few days ago that it will stop advertising its products to children under age 12 unless the foods meet specific nutrition guidelines for calories, sugar, fat, and sodium. In the same press release Kellogg also announced that it would stop using licensed characters or branded […]

The iPhone is coming, the iPhone is coming, the iPhone is coming on June 29th.

A lot of my high-tech B2B clients think if they put up some banner ads qualified leads will reign down on them. I tell them that isn’t my experience. But I stress they do help from a branding point-of-view and if they supplement the banner ads with email marketing and Webinar that they can achieve […]

As I’ve gotten older I have slowly morphed myself into something of a pretty good chef. And as I’ve taught myself to cook, I’ve found that a lot of it is about having the right tools and quality, fresh ingredients. And one thing you should never skimp on is olive oil. So I really wish […]

Well that little search engine company founded in a dorm room just a few years ago was just voted to be the most powerful brand in the world. Some of the factors they used to develop the list included innovation, leadership, and of course strong financials. Google, without a doubt is pretty strong in these […]

The center of the Apple universe will all be focused on San Francisco next week as Macworld 2007 kicks off on Monday, January 8th. There are rumors of an Apple Phone (iPhone), a media center (iTV), iLife ‘07, and dozens of other things. It is also rumored Steve Jobs  Keynote, which usually runs a […]

While we wait for the release of Firefox 2, how about an image from some pretty brand loyal folks.

I’m a huge fan of HBO orginal shows. For the last several years Sunday night with HBO has been a wonderful and rewarding TV viewing experience. Therefore, I never really even gave any Showtime series a chance.
That changed when I got hooked on Sleeper Cell. From there I started watching season one of Weeds […]

The Collegiate Licensing Company has an interesting list that highlights the top-selling institutions and manufacturers for fiscal year-end 2005-2006 (complete list is here). If you follow college sports there are really not that many surprises, other then Duke is all the way down at number 23.
Top Universities
1. The University of Texas at Austin
2. The University […]