The Collegiate Licensing Company has an interesting list that highlights the top-selling institutions and manufacturers for fiscal year-end 2005-2006 (complete list is here). If you follow college sports there are really not that many surprises, other then Duke is all the way down at number 23.
Top Universities
1. The University of Texas at Austin
2. The University […]

Sprite plans to launch their first product packaging and logo update in more then a decade. You can read more about it here.

Mastercard has rebranded itself and updated their name to Mastercard Worldwide. There is a really nice story of the history of Mastercard’s logo through the years here.

Fujifilm is working on reorganizing their corporate […]

Apple recently open a "flag ship," 24/7 store on Fifth Avenue in New York. Stunning. Many more pictures are here, including QuickTime VR tours and the special time lapse movie capturing the first 24 hours after the grand opening. I am still amazed, after so many years of being a loyal Apple user, that they […]

Intel, the world’s largest chipmaker, will launch a new corporate slogan and logo this week as part of the company’s shift towards the general consumer marketplace. The "Intel Inside" tagline is out. The company will now encourage consumers to "Leap Ahead".
The revised logo with replace the one featuring a lowered case "e" with one showing […]

The new AT&T logo I mentioned in a previous post has been unveiled. I’d like to comment in more detail, like explaining how much the new logo sucks, but I need to run to a meeting with my firm’s new advertising agency. Plus I’ve got a lot of shopping, cleaning, and cooking to do in […]

For many years of my life AT&T paid the bills. So it was with some sadness that I read the following from an SBC press release:
SBC Communications Inc. today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T, which is expected in late 2005.
The decision is a milestone […]

The Internet Explorer Blog (IEBLOG) recently announced that they

Consumers have become more skeptical in the last several years. And who can blame them?
They’ve felt bamboozled by the management of huge corporations. They’ve become more aware of possible threats to their employment, their financial security, their health, their environment, their children, and their country. Consumer anxiety is high. Consumer confidence is low.
While corporate ethics […]

Strong brands are a valuable, but illusive asset. Therefore, they should be protected and nurtured at all costs. So why then do some companies engage in activities that seem to proactively destroy their brand? I don’t know either, but it happens all the time.  

A few days ago I received a phone call from Charter […]

Reuters and AP are reporting that Apple has retaliated against the publisher of an upcoming unauthorized biography about Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores around the world.
Apple removed the books last week from all 104 of its stores after failing in a month long attempt […]

Most anyone that spends time online has read that Google included the following statement, "do no evil" in their IPO documents. Maybe they should have added, "and have some fun while doing it." Around April 1 they announced the launch of Google Gulp.
At Google our mission is to organize the world’s information and make […]

Seth Godin’s new book, to be released in May of this year, is called All Marketers are Liars. In a PDF he has posted about the book he says, “Successful marketers don’t tell the truth. They don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.”
Telling a […]

Well I don’t think the press could be more positive for Apple today. The BrandChannel’s reader poll ranked Apple as the global brand with the most influence, topping Google which has held the title since 2002. Salon also has a detailed article that is worth a read. And finally the San Francisco Chronicle notes that […]

The logo for the 2005 Men’s NCAA Final Four in St. Louis was recently released. Although developing a new logo every year isn’t normally a good idea, for the NCAA it is imperative.
Because the host city rotates each year, the NCAA needs a logo that reflects the culture and heritage of each venue to […]

This series of inserts are brilliant. From a branding point of view they are powerful stuff. I always felt Virgin was positioning themselves as a "fun," "hip" or a "quirky" company. Initially, if I was in the planning meetings, I might not have thought this was a good positioning platform, but in hindsight I would […]