May 5th, 2007 | by Tommy | published in Branding, Design
As I’ve gotten older I have slowly morphed myself into something of a pretty good chef. And as I’ve taught myself to cook, I’ve found that a lot of it is about having the right tools and quality, fresh ingredients. And one thing you should never skimp on is olive oil. So I really wish [...]
April 30th, 2007 | by Tommy | published in Branding
Well that little search engine company founded in a dorm room just a few years ago was just voted to be the most powerful brand in the world. Some of the factors they used to develop the list included innovation, leadership, and of course strong financials. Google, without a doubt is pretty strong in these [...]
January 1st, 2007 | by Tommy | published in Branding, Technology
The center of the Apple universe will all be focused on San Francisco next week as Macworld 2007 kicks off on Monday, January 8th. There are rumors of an Apple Phone (iPhone), a media center (iTV), iLife ‘07, and dozens of other things. It is also rumored Steve Jobs Keynote, which usually runs a [...]
October 20th, 2006 | by Tommy | published in Branding, Culture
While we wait for the release of Firefox 2, how about an image from some pretty brand loyal folks.
September 17th, 2006 | by Tommy | published in Branding, Culture
I’m a huge fan of HBO orginal shows. For the last several years Sunday night with HBO has been a wonderful and rewarding TV viewing experience. Therefore, I never really even gave any Showtime series a chance.
That changed when I got hooked on Sleeper Cell. From there I started watching season one of Weeds [...]
August 24th, 2006 | by Tommy | published in Branding, Business, Culture
The Collegiate Licensing Company has an interesting list that highlights the top-selling institutions and manufacturers for fiscal year-end 2005-2006 (complete list is here). If you follow college sports there are really not that many surprises, other then Duke is all the way down at number 23.
Top Universities
1. The University of Texas at Austin
2. The University [...]
July 13th, 2006 | by Tommy | published in Branding, Design
Sprite plans to launch their first product packaging and logo update in more then a decade. You can read more about it here.
Mastercard has rebranded itself and updated their name to Mastercard Worldwide. There is a really nice story of the history of Mastercard’s logo through the years here.
Fujifilm is working on reorganizing their corporate [...]
May 23rd, 2006 | by Tommy | published in Branding, Culture
Apple recently open a "flag ship," 24/7 store on Fifth Avenue in New York. Stunning. Many more pictures are here, including QuickTime VR tours and the special time lapse movie capturing the first 24 hours after the grand opening. I am still amazed, after so many years of being a loyal Apple user, that they [...]
December 31st, 2005 | by Tommy | published in Branding, Design
Intel, the world’s largest chipmaker, will launch a new corporate slogan and logo this week as part of the company’s shift towards the general consumer marketplace. The "Intel Inside" tagline is out. The company will now encourage consumers to "Leap Ahead".
The revised logo with replace the one featuring a lowered case "e" with one showing [...]
November 23rd, 2005 | by Tommy | published in Branding, Design
The new AT&T logo I mentioned in a previous post has been unveiled. I’d like to comment in more detail, like explaining how much the new logo sucks, but I need to run to a meeting with my firm’s new advertising agency. Plus I’ve got a lot of shopping, cleaning, and cooking to do in [...]
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
