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Business

Inside The Secret World Of Trader Joe’s

August 27th, 2010  |  by Tommy  |  published in Business

Trader Joe’s is a privately owned and highly successfully company with close to $8 billion in revenue. However they maybe more secretive then they are successful. The owners have never conducted a single interview. Well Fortune Magazine did some digging to see what makes the retail chain such a success. There are many, many detail [...]

Starbuck Offering Free Wi-fi

July 1st, 2010  |  by Tommy  |  published in Business

I live outside of St. Louis where Panera Bread is based (called St. Louis Bread Company here) and there are Starbucks around, but not as many as in other parts of the nation. They’ve been offering free Wi-Fi at all their locations for as long as I can recall. Starbucks has announced they are now [...]

Reflections On Firing Steve Jobs

June 13th, 2010  |  by Tommy  |  published in Business

Maybe one of the biggest blunders in the history of American business was when former Pepsi executive John Sculley and the Apple board of directors fired Steve Jobs . The ensuing nose-dive almost put Apple out of business. The decision put Apple years and  years behind the likes of Microsoft.  Now back in charge of [...]

Quote Of The Day

May 1st, 2010  |  by Tommy  |  published in Business

We have a strategic plan, it’s called doing things. — Herb Kelleher, Southwest Airlines

Video: The Man That Rebuilt The Lego Brand

April 30th, 2010  |  by Tommy  |  published in Branding, Business, Video

The Big Short: Inside the Doomsday Machine

April 7th, 2010  |  by Tommy  |  published in Books, Business

I’m only about 75 pages into The Big Short: Inside the Doomsday Machine, but it is every bit as good as Moneyball, Liar’s Poker, and almost as good as the The New New Thing. I just really like the way he tells a story.

What Consumers Will Pay for Online

February 18th, 2010  |  by Tommy  |  published in Business, Infographic, Research

Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars. [...]

Taking Barcodes To Another Level

February 12th, 2010  |  by Tommy  |  published in Branding, Business, Design

At the last ad agency I worked at we had the account for Zebra Technologies, one of the largest barcode printer manufacturers in the world. I never worked on the account, but I have to admit I found all the potential uses for barcodes to be pretty interesting. I also felt like the industry didn’t [...]

What Happened To Organizing for America?

February 6th, 2010  |  by Tommy  |  published in Business

For months I’ve been asking myself, as I watched the Democrats lose the governorship in Virginia and New Jersey, then a Senate seat in Massachusetts, and finally the “train wreck” of the primary in my home state of Illinois last week, where the heck is Organizing for America (OFA)? Former known as Obama for America, [...]

37signal’s REWORK Trailer 1: Staying Late

February 4th, 2010  |  by Tommy  |  published in Books, Business, Video

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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