February 18th, 2010 |
by Tommy |
published in
Business, Infographic, Research
Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars.
Initially [...]
February 12th, 2010 |
by Tommy |
published in
Branding, Business, Design
At the last ad agency I worked at we had the account for Zebra Technologies, one of the largest barcode printer manufacturers in the world. I never worked on the account, but I have to admit I found all the potential uses for barcodes to be pretty interesting. I also felt like the industry didn’t [...]
February 6th, 2010 |
by Tommy |
published in
Business
For months I’ve been asking myself, as I watched the Democrats lose the governorship in Virginia and New Jersey, then a Senate seat in Massachusetts, and finally the “train wreck” of the primary in my home state of Illinois last week, where the heck is Organizing for America (OFA)? Former known as Obama for America, [...]
February 4th, 2010 |
by Tommy |
published in
Books, Business, Video
December 3rd, 2009 |
by Tommy |
published in
Business
Clutter is the official language used by corporations to hide their mistakes.
— William Zinsser
November 27th, 2009 |
by Tommy |
published in
Business, Video
November 24th, 2009 |
by Tommy |
published in
Advertising, Business
Google yesterday said it has agreed to acquire display advertising startup Teracent, which is viewed as an agressive effort to expand its display advertising technology to take on market leader Yahoo!. Google is dominants search advertising, but only ranks sixth in display advertising (behind Yahoo!, Fox Interactive, Facebook, Microsoft, and AOL).
Teracent’s technology customizes display based [...]
November 22nd, 2009 |
by Tommy |
published in
Business, Sports
The Bowl Championship Series (BCS) has hired Ari Fleischer Communications, run by the former press secretary for President George W. Bush, to help rebuild the tattered image of college football’s postseason system.
One of their first moves was to set-up an official BCS Twitter account. This maybe one of those rare cases where interacting with the [...]
October 6th, 2009 |
by Tommy |
published in
Advertising, Business
Yesterday, the Federal Trade Commission (FTC) formally enacted new rules regarding the Use of Endorsements and Testimonials in Advertising (PDF), extending these requirements regarding disclosures of conflicts of interest (last revised in 1980) to the Internet and bloggers. As the Commission summarizes:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]
October 6th, 2009 |
by Tommy |
published in
Advertising, Business
Yesterday, the Federal Trade Commission (FTC) formally enacted new rules regarding the Use of Endorsements and Testimonials in Advertising (PDF), extending these requirements regarding disclosures of conflicts of interest (last revised in 1980) to the Internet and bloggers. As the Commission summarizes:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]