February 18th, 2010 | by Tommy | published in Business, Infographic, Research
Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars.
Initially [...]
February 12th, 2010 | by Tommy | published in Branding, Business, Design
At the last ad agency I worked at we had the account for Zebra Technologies, one of the largest barcode printer manufacturers in the world. I never worked on the account, but I have to admit I found all the potential uses for barcodes to be pretty interesting. I also felt like the industry didn’t [...]
February 6th, 2010 | by Tommy | published in Business
For months I’ve been asking myself, as I watched the Democrats lose the governorship in Virginia and New Jersey, then a Senate seat in Massachusetts, and finally the “train wreck” of the primary in my home state of Illinois last week, where the heck is Organizing for America (OFA)? Former known as Obama for America, [...]
February 4th, 2010 | by Tommy | published in Books, Business, Video
December 3rd, 2009 | by Tommy | published in Business
Clutter is the official language used by corporations to hide their mistakes.
— William Zinsser
November 24th, 2009 | by Tommy | published in Advertising, Business
Google yesterday said it has agreed to acquire display advertising startup Teracent, which is viewed as an agressive effort to expand its display advertising technology to take on market leader Yahoo!. Google is dominants search advertising, but only ranks sixth in display advertising (behind Yahoo!, Fox Interactive, Facebook, Microsoft, and AOL).
Teracent’s technology customizes display based [...]
November 22nd, 2009 | by Tommy | published in Business, Sports
The Bowl Championship Series (BCS) has hired Ari Fleischer Communications, run by the former press secretary for President George W. Bush, to help rebuild the tattered image of college football’s postseason system.
One of their first moves was to set-up an official BCS Twitter account. This maybe one of those rare cases where interacting with the [...]
October 6th, 2009 | by Tommy | published in Advertising, Business
Yesterday, the Federal Trade Commission (FTC) formally enacted new rules regarding the Use of Endorsements and Testimonials in Advertising (PDF), extending these requirements regarding disclosures of conflicts of interest (last revised in 1980) to the Internet and bloggers. As the Commission summarizes:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]
October 6th, 2009 | by Tommy | published in Advertising, Business
Yesterday, the Federal Trade Commission (FTC) formally enacted new rules regarding the Use of Endorsements and Testimonials in Advertising (PDF), extending these requirements regarding disclosures of conflicts of interest (last revised in 1980) to the Internet and bloggers. As the Commission summarizes:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
