This is a video of Saul Bass presenting his brand identity suggestions to Bell System in the early 1970s. The first half is a fantastic overview on the importance of brand  identity,. while the second half (starting at around 13:00) is the identity pitch itself. A long video, but worth every second of your time.

After the publication of Envisioning Information, Tufte decided, he told me, “to be indifferent to culture or history or time.” He became increasingly consumed with what he calls “forever knowledge,” or the idea that design is meant to guide fundamental cognitive tasks and therefore is rooted in principles that apply regardless of the material being displayed and the technology used to produce it. As Tufte explains it, basic human cognitive questions are universal, which means that design questions should be universal too. “I purposely don’t write books with names like How to Design a Web Site or How to Make a Presentation,” he told me.

Groupon has filed its S-1 and hopes to raise $750M in its initial public offering. Given they’re currently losing a staggering $117M per quarter, despite revenues of $644M, they’ll be burning through that cash almost as soon as it hits their account.

At the moment, it’s costing them $1.43 to make $1, and it doesn’t look like it’s getting any cheaper. They’re already projected to make close to three billion dollars in revenues this year. If you can’t figure out how to make money on three billion in revenue, when exactly will the profit magic be found? Ten billion? Fifty billion?

Now clearly the IPO is as much about future performance as anything. But it still makes you wonder doesn’t it.