March 12th, 2010 | by Tommy | published in Branding, Culture
Not sure how I missed this, but one of the films up for an Oscar for Best Animated Short is Logorama. The film is composed almost entirely of inventively used corporate logos. Pretty neat. You can watch it here.
November 17th, 2009 | by Tommy | published in Advertising, Culture, Video
Tim Burton animated The Museum of Modern Art logo to promote his upcoming exhibit.
October 4th, 2009 | by Tommy | published in Culture, Miscellaneous
I know this is dated but it still makes me smile everytime I see it.
June 1st, 2009 | by Tommy | published in Advertising, Culture, Sports
It had to happen sooner rather than later. The Phoenix Mercury have sold their jersey to LifeLock. With the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey. This has been a [...]
February 20th, 2009 | by Tommy | published in Branding, Culture
Since Michael Steele became the head (and even before) of the Republican National Committee (RNC) he has said some fairly bizarre things. But some of his recent comments are almost beyond words and shows a lack of understanding of product marketing 101. From an interview with the Washington Times: Newly elected Republican National Committee Chairman [...]
January 21st, 2009 | by Tommy | published in Culture
A word cloud analysis of Barack Obama’s first and George W. Bush’s second inaugural address. As you might expect the most common words in the each speech were dramatically different.
January 5th, 2009 | by Tommy | published in Advertising, Culture, Video
If in the next year, you lose your income, we’ll let you return it. The ad, produced by Hyundai’s agency of record Goodby Silverstein & Partners, caused me to spin around, reach for my remote, and watch it several times. Even with an “ad guy” like myself that rarely, I mean rarely happens. Now I [...]
September 10th, 2008 | by Tommy | published in Culture
Now I wouldn’t suggest that Google Trends is a proxy for the brand strength of a company, much less a national politician, but search trends are good for a quick snap-shot of what is going on. And this graph is telling to say the least. As you might expect Sarah Palin came out of nowhere, [...]
September 10th, 2008 | by Tommy | published in Culture
Now I wouldn’t suggest that Google Trends is a proxy for the brand strength of a company, much less a national politician, but search trends are good for a quick snap-shot of what is going on. And this graph is telling to say the least. As you might expect Sarah Palin came out of nowhere, [...]
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
