Another thing they don’t teach you in design school is what you get paid for [....] Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace [....] Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for.

— Paula Scher, Identity Works

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.” And there was a clarity about the relationship that was refreshing.

— Steve Jobs On Working With Paul Rand On The NeXT Logo

It should be noted Rand designed the NeXT logo for Jobs.