June 25th, 2008 | by Tommy | published in Email Marketing
Via the NYT. This is why e-mail marketing is not for the faint of heart:
A typical information worker who sits at a computer all day turns to his e-mail program more than 50 times and uses instant messaging 77 times, according to one measure by RescueTime, a company that analyzes computer habits. The company, which […]
June 23rd, 2008 | by Tommy | published in Email Marketing
The Federal Trade Commission (FTC) has issued four new CAN-SPAM rules (links to a PDF), which update the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act). They go into effect at the end of June ‘08 and affect all senders of commercial e-mail or e-Newsletters.
Now I am not a lawyer […]
June 16th, 2008 | by Tommy | published in Email Marketing, Interactive Marketing, Marketing 101
Your opt-in form is one of the most important elements in building your list of subscribers, yet it is often overlooked or thrown together at the last second with almost no thought. From my conversations with a number of clients it is clear to me this is done cause most of the effort is spent […]
May 12th, 2008 | by Tommy | published in Books, Email Marketing
Ordered myself a copy today of Web Form Design: Filling in the Blanks. Can’t wait for it to arrive. I realize how important forms are to business development, lead tracking, and communications. But if I am honest with myself I don’t know enough about them and tend to just throw them together at the last […]
March 25th, 2008 | by Tommy | published in Advertising, Email Marketing
As an marketing professional I signed up to get e-mails from the campaigns of Barack Obama, John McCain, and Hillary Clinton. Although they don’t seem to care about e-mail fatigue, their frequency is frankly off the chart, there hasn’t really been anything interesting to report. Until today.
On Monday Obama’s campaign announced a raffle or lottery […]
December 14th, 2007 | by Tommy | published in Email Marketing
It wasn’t that long ago, 2004 to be precise, when SPAM only made up 70 percent of all email sent. In 2001 it was 5 percent. Well a new report from Barracuda Networks indicate that number has changed to 95 percent. With these stats it is clear the CAN-SPAM Act has done absolutely nothing to […]
November 11th, 2007 | by Tommy | published in Email Marketing, Interactive Marketing
A landing page, sometimes known as a lead capture page, is a page that appears when a potential customer clicks on an advertisement, a search-engine result, or embedded email link.These special pages (no not your home page) will usually display content that is a logical extension of the advertisement or link from which the prospect […]
November 5th, 2007 | by Tommy | published in Blogs, Culture, Email Marketing
This is just great. Chris Anderson the Editor in Chief of Wired Magazine and the author of The Long Tail has had it with PR flacks and he is fighting back. I’ll let him explain from a recent blog post of his.
I’ve had it. I get more than 300 emails a day and my […]
August 9th, 2007 | by Tommy | published in Email Marketing
Emails campaigns are a great way to build brand awareness and client and prospect relationships. Plus, if you include promotional content in the correct manner (don’t oversell 24/7), they will also increase leads and therefore revenue. Here are five simple email marketing tips you can use to make sure your emails have a greater chance […]
July 17th, 2007 | by Tommy | published in Email Marketing
As an online marketing professional I receive dozens, if not hundreds of electronic newsletters (e-Newsletters) each month on every topic you can imagine. Of course, some are much better executed than others. But it always amazes me how often I receive communications from billion-dollar firms (don
July 13th, 2007 | by Tommy | published in Email Marketing
What if you could make a slight change to one of your emails and get a 20 percent lift in opens or a 10 percent increase in sales leads? As a marketing professional you’d make the chance in an instant. But making changes to your email campaigns to produce better results is never that easy. […]
July 12th, 2007 | by Tommy | published in Email Marketing
This is a “loaded” topic to say the least. There is simply no easy answer. HTML emails have higher read and clickthrough rates. But that is based on the industry as a whole, and not the desire of each individual user. Personally, I prefer text-based email with a link to the HTML version. But others […]
July 11th, 2007 | by Tommy | published in Email Marketing
If you are new to email marketing (and many people still are) or are a seasoned professional, it is always important to review how and why email marketing can and should become one of your most power marketing communications tools.
What is Email Marketing?
Email marketing is an easy, cost effective, and powerful interactive marketing tactic that […]
March 21st, 2007 | by Tommy | published in Email Marketing
If publishing a regular electronic newsletter (e-Newsletter) is something you are considering (or already doing), follow these six simple tips will help you be more successful, avoid missed deadlines, and best of all, creating unneccessary headaches for yourself.
1. Examine Why You Want to Publish
Most e-Newsletters are a cross between a branding tool and a lead-generating […]
September 13th, 2006 | by Tommy | published in Email Marketing
Traditional wisdom suggests Tuesday through Thursday mornings. But the long answer is much more complicated, and like most email marketing questions, depends on numerous variables and your specific situation. Before we get to the longer answer, below are a couple of fairly straightforward strategies to determine the best time to send out promotional messages:
Survey your […]
