A/B Testing Cartoon

Posted by on Jan 12, 2012 in Blog, E-mail Marketing | No Comments

[Found via HubSpot]

Infographic:

Posted by on Sep 20, 2011 in E-mail Marketing, Infographic | No Comments

The gist is this: while Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that’s spam, is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook is pegged at 60 million upates. Twitter sees about 140 million tweets per day. Email? 188 billion messages.

[Found via ReadWriteWeb]

Email Is The Most powerful Form Of Mobile Marketing

Posted by on Aug 3, 2011 in Blog, E-mail Marketing | No Comments

eMarketer has an interesting story up noting that research from ExactTarget indicates that email marketing to mobile devices is more effective in driving sales than text messages or mobile applications.