In almost every email application fifty characters is all the space you have to work with in the subject line to catch your readers

Despite problems tracking open rates, I have seen our customers increase (almost across the board) their open rates and click throughs by implementing a few time-tested techniques that are simple and require little effort to put into practice.
1. The “From” address. Use a “From” address that is familiar to your subscribers. It is best to […]

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Below are some straightforward
strategies and tactics that will help you maximize your e-Newsletter’s marketing
return-on-investment.
1. Focus on the E-mail Experience: The average consumer is exposed
to more than 3,000 advertising messages a day, of which they notice 80 and react
to less than 10. So how can your email messages break through all
this noise? You have to gain […]

Less than 25 percent of online marketing professionals ask their email subscribers to add them to a white list. Even fewer, at only 15% provide the required instructions. While the steps are simple and and only take a few seconds, basic usability research suggests that providing instructions will greatly increase your success rate.
AOL 8.0
1. Open […]

Almost overnight Gmail changed the “free” email landscape. Now PC World has a down and dirty review of the next incarnations of Yahoo! Mail and Hotmail, which is being rebranded Windows Live Mail. There is also a very quick overview of Zimbra, an open source email project. A few more screen shots would have been […]

Why do some many companies overlook email as a branding tool? I have hundreds of messages in my inbox, sent by individuals at some of the world’s most respected brands. Most don’t use an email template nor utilize consistent signature lines. Worse of all, many don’t even have a signature line.
A company that wants to […]