March 27th, 2008 | by Tommy | published in Advertising, Branding, Great Creative, Interactive Marketing
A lot of us in the United States that don’t travel much like to think we are the biggest, the first, the best. Well that often isn’t the case. A good example is an advertising trend Cabel Sasser noticed in a recent trip to Japan.
Within minutes of riding on the first trains in Japan, I […]
February 13th, 2008 | by Tommy | published in Branding, Design, Great Creative
Wired has a wonderful interactive story on how Google developed one of the world’s most recognized logos. The above is version 1.0. Good thing they keep tinkering.
November 13th, 2007 | by Tommy | published in Great Creative
Update: I have been informed that this is an ad for Nationwide Insurance and not Coop’s Paint, so I changed the subject line. That Coudal is saying it is for Coop’s paint would be cause I didn’t do enough research. My bad!
August 16th, 2007 | by Tommy | published in Great Creative
What a wonderful ad. Simple, yet powerful enough that the visual is all that is needed.
July 11th, 2007 | by Tommy | published in Great Creative
June 15th, 2007 | by Tommy | published in Great Creative
Ok, this is off the charts. Passengers landing at Gatwick Airport in the UK are being greeted by a giant 100,000 foot ad, painted on the grass, featuring a naked womenn dancing on a pole. I can just hear it now, “mommy, what is that?”
April 27th, 2007 | by Tommy | published in Great Creative
This is just a stellar outdoor ad for Reynolds Aluminum Foil. So simple (and obvious in hindsight) it is brilliant. If I saw this ad on the street I would actually stop and clap my hands as an ad man. In fact, it may even be better then this 3M bus stop ad.
March 27th, 2007 | by Tommy | published in Great Creative
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Copy: Ah, that’s better.
Copy: Not exactly the Sistine Chapel, is it?
Copy: This is the view we are spoiling.
It would seem that the local Auckland City Council wants to ban outdoor billboards. So the New Zealand
March 14th, 2007 | by Tommy | published in Great Creative
The copy reads, “If you really want to touch someone, send them a letter.” I love this ad for a number of reasons. The visual is so unusual and engaging I can’t see how anybody could just flip past it without at least taking a quick look at the brief yet powerful copy.
Even though I […]
March 8th, 2007 | by Tommy | published in Design, Great Creative
Jarratt Moody is awful good at time-based typography. For one of his classes there was a project where he was supposed to take some audio from wherever (movie, song, poetry reading, answering machine) and then represent that audio on screen using only type.
Jarratt chose a famous scene from Pulp Fiction as his subject matter. The […]
February 9th, 2007 | by Tommy | published in Great Creative
A very neat and creative campaign from Procter & Gamble (P&G), the parent company of Tide promotes their new cold water laundry detergent. Tide claims in the press that U.S. consumers could save up to $63 per year in energy costs by cleaning their cloths in cold water. The print campaign highlights this by pointing […]
