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Infographic

Chart: Where People Share Influence Online

April 29th, 2010  |  by Tommy  |  published in Infographic, Research, Social Media

Inbound Marketing Venn Diagram

February 23rd, 2010  |  by Tommy  |  published in Infographic, Marketing 101

What Consumers Will Pay for Online

February 18th, 2010  |  by Tommy  |  published in Business, Infographic, Research

Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars. [...]

Forrester Social Networking Ladder

February 13th, 2010  |  by Tommy  |  published in Infographic, Social Media

As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least [...]

Facebook, Twitter Grow More than 100%

February 13th, 2010  |  by Tommy  |  published in Infographic, Research, Social Media

[Found via comScore Digital Year in Review]

So What Do You Actually Get In The Mail?

February 11th, 2010  |  by Tommy  |  published in Infographic

[Found via Monaxide]

Super Bowl Ads: Hulu’s Winners and Losers

February 9th, 2010  |  by Tommy  |  published in Advertising, Infographic

Similar to YouTube’s AdBlitz channel, Hulu’s AdZone is billed as, “a one-stop gallery for the commercials that aired nationally during Sunday’s game.” Of course they also let viewers vote. As you might expect, the results are kind of interesting. It would appears a few of the “top” brands like Anheuser-Busch and Coke didn’t fare so [...]

About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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Latest Marketing Articles

Four E-mail Marketing Tips
Effective e-mail marketing isn't as complex as many people might expect, but that doesn't mean you can be successful if you don't follow some straightforward strategies and tactics that will help you maximize your e-Newsletter's return-on-investment.

Create Better Ads
I think it is safe to say that no one starts out trying to create a bad ad. But lets face it, it happens all the time. To ensure you create the most effective ads possible, always consider the following criteria.

Simple SEO Tips
To increase site traffic you need to employ two corresponding, yet very different methods to help your site pull top rankings with the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.

Four PPT Presentation Tips
In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

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