Chart: Where People Share Influence Online
April 29th, 2010 | by Tommy | published in Infographic, Research, Social Media
April 29th, 2010 | by Tommy | published in Infographic, Research, Social Media
February 23rd, 2010 | by Tommy | published in Infographic, Marketing 101
February 18th, 2010 | by Tommy | published in Business, Infographic, Research
Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars. [...]
February 13th, 2010 | by Tommy | published in Infographic, Social Media
As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least [...]
February 13th, 2010 | by Tommy | published in Infographic, Research, Social Media
[Found via comScore Digital Year in Review]
February 11th, 2010 | by Tommy | published in Infographic
[Found via Monaxide]
February 9th, 2010 | by Tommy | published in Advertising, Infographic
Similar to YouTube’s AdBlitz channel, Hulu’s AdZone is billed as, “a one-stop gallery for the commercials that aired nationally during Sunday’s game.” Of course they also let viewers vote. As you might expect, the results are kind of interesting. It would appears a few of the “top” brands like Anheuser-Busch and Coke didn’t fare so [...]
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.