ExactTarget released a study last week which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year.
The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the [...]

Arizona-based marketing firm Forty was tasked with the revamping of John McCain’s website for his upcoming Senate race.  In this post they walk you through the design and development process from the initial concept to implementation (old site). Well worth a read and the comments are just an interesting as the post.

[Found via SEOmoz]

The Nielsen Company’s December ‘09 rankings of the top visited “branded” sites and the time spent with each.

The phrase “above the fold” often used in Web design circles is nothing new. It has been used in the newspaper industry for at least a 100 years, to note that content above the fold of the paper is more likely to be read then content underneath it (or on the other side). In Web [...]

Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work.
Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to reveal [...]

Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work.
Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to reveal [...]

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their annual report (PDF) on US Internet advertising stats for the first half of 2009. The total number—$10.9 billion, a 5.3% decrease from the same period last year. Search continues to take nearly half of all US Internet advertising expenditures, with 47% of the total ($5.1 [...]

Matt Cutts, the head of Google’s Webspam team, is considered by many to be one of the top search engine optimization experts (SEO). Or as Webmonkey called him, a Jedi master. This video of him presenting at WordCamp is chalked full of useful information to say the least.