Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a healthy 7.5 percent increase over the same period in ’09, according to numbers recently released by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the highest first-quarter revenue level ever. However, quarterly revenues were much lower than the fourth quarter of [...]

Yesterday Google announced they’re opening a new third party Application Gallery for Google Analytics. The gallery already has more than 30 applications. Applications are organized into 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets. A few that [...]

ExactTarget released a study last week which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year. The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged [...]

Arizona-based marketing firm Forty was tasked with the revamping of John McCain’s website for his upcoming Senate race.  In this post they walk you through the design and development process from the initial concept to implementation (old site). Well worth a read and the comments are just an interesting as the post.

[Found via SEOmoz]

The Nielsen Company’s December ’09 rankings of the top visited “branded” sites and the time spent with each.

The phrase “above the fold” often used in Web design circles is nothing new. It has been used in the newspaper industry for at least a 100 years, to note that content above the fold of the paper is more likely to be read then content underneath it (or on the other side). In Web [...]

Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work. Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to [...]