Video: When We Build

Posted by on Jan 27, 2012 in Blog, Design, Interactive Marketing, Video | No Comments

The web is buzzing, and rightly so, about Wilson Miner’s incredibly inspiring talk from the 2011 Build Conference in Belfast. You may recognize Miner’s name from his role in developing Django, as part of the team that built Apple.com or as one of the founders of Everyblock.

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After you’re done be sure to visit Miner’s website, which has links to all the material used in the talk, including books, videos, music and images for anyone who would like to learn more.

[Found via Webmonkey]

Monday’s Interactive News

Posted by on Jan 23, 2012 in Blog, Interactive Marketing | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

Your geek link:

Your lifehack/DIY (do it yourself ) link:

Chart: Effective Email Tactics

Posted by on Jun 9, 2010 in Blog, E-mail Marketing, Interactive Marketing, Research | No Comments

1Q Online Ad Revenue Nears $6B

Posted by on May 15, 2010 in Advertising, Blog, Interactive Marketing | No Comments

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a healthy 7.5 percent increase over the same period in ’09, according to numbers recently released by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the highest first-quarter revenue level ever.

However, quarterly revenues were much lower than the fourth quarter of ’09, when revenues totaled $6.3 billion. But of course fourth-quarter results are always higher because of increased spending in and around the holiday buying season.

Google New Application Store for Analytics

Posted by on May 5, 2010 in Blog, Interactive Marketing, Technology, WordPress | No Comments

Yesterday Google announced they’re opening a new third party Application Gallery for Google Analytics.

The gallery already has more than 30 applications. Applications are organized into 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets.

A few that seemed very promising included Analytics Visualizations,  Analyticator for WordPress, and WordStream Keyword Management for SEO. Plus, coming soon, is a brand new set of Google Analytics reports for AdWords (video included above). You’ve got no excuse not to know anything and everything that is happening with your site.

Spending On Email, Social And Search Rising

Posted by on Feb 14, 2010 in Blog, E-mail Marketing, Interactive Marketing | No Comments

ExactTarget released a study last week which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year.

The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the difficulty in tracking ROI in the medium).

Delving deeper into the report, the research showed social networking is the “fastest growing digital marketing channel.” More than 70% plan to increase spending on  “off-site” social media offerings such as Facebook and Twitter, and about 65% in “on-site” areas such as “blogs or ratings and reviews.”

Reinventing John McCain’s Website

Posted by on Feb 7, 2010 in Blog, Design, Interactive Marketing | No Comments

Arizona-based marketing firm Forty was tasked with the revamping of John McCain’s website for his upcoming Senate race.  In this post they walk you through the design and development process from the initial concept to implementation (old site). Well worth a read and the comments are just an interesting as the post.