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	<title>weBranding &#187; Interactive Marketing</title>
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		<title>Chart: Effective Email Tactics</title>
		<link>http://webranding.org/2010/06/09/chart-effective-email-tactics/</link>
		<comments>http://webranding.org/2010/06/09/chart-effective-email-tactics/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:52:56 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Chart]]></category>
		<category><![CDATA[Effective Email Tactics]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[MarketingSherpa]]></category>

		<guid isPermaLink="false">http://webranding.org/?p=3173</guid>
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			<content:encoded><![CDATA[<div style="text-align: center;"><img src="http://webranding.org/images/effective_email_tactics_chart.gif" alt="" width="550" height="458" /></div>
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		<title>1Q Online Ad Revenue Nears $6B</title>
		<link>http://webranding.org/2010/05/15/1q-online-ad-revenue-nears-6b/</link>
		<comments>http://webranding.org/2010/05/15/1q-online-ad-revenue-nears-6b/#comments</comments>
		<pubDate>Sun, 16 May 2010 01:12:22 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[1Q Online Ad Revenue Nears $6B]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[Internet Advertising Revenues]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PricewaterhouseCoopers]]></category>

		<guid isPermaLink="false">http://webranding.org/?p=3089</guid>
		<description><![CDATA[Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a healthy 7.5 percent increase over the same period in &#8217;09, according to numbers recently released by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the highest first-quarter revenue level ever. However, quarterly revenues were much lower than the fourth quarter of [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 5px; float: left;" src="http://webranding.org/images/iab_logo.gif" border="0" alt="" />Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a healthy 7.5 percent increase over the same period in &#8217;09, according to numbers recently released by the <strong><a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-051310">Interactive Advertising Bureau</a> </strong>and <strong><a href="http://www.pwc.com/us/en/index.jhtml"><strong>PricewaterhouseCoopers</strong></a><img id="snap_com_shot_link_icon" src="http://i.ixnp.com/images/v6.30/t.gif" alt="" />. </strong>This is the highest first-quarter revenue level ever.</p>
<p>However, quarterly revenues were much lower than the fourth quarter of &#8217;09, when revenues totaled<strong> <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-040710"><strong>$6.3 billion</strong></a>. </strong>But of course fourth-quarter results are always higher because of increased spending in and around the holiday buying season.</p>
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		<item>
		<title>Google New Application Store for Analytics</title>
		<link>http://webranding.org/2010/05/05/google-new-application-store-for-analytics/</link>
		<comments>http://webranding.org/2010/05/05/google-new-application-store-for-analytics/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:12:09 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Analyticator for Wordpress]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Analytics Visualizations]]></category>
		<category><![CDATA[Application Gallery]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[Site Management]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://webranding.org/?p=3059</guid>
		<description><![CDATA[Yesterday Google announced they’re opening a new third party Application Gallery for Google Analytics. The gallery already has more than 30 applications. Applications are organized into 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets. A few that [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Hip0_I2K2z8&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="550" height="385" src="http://www.youtube.com/v/Hip0_I2K2z8&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Yesterday Google announced they’re opening a new third party <strong><a href="http://www.google.com/analytics/apps/" target="_blank">Application Gallery</a></strong> for Google Analytics.</p>
<p>The gallery already has more than 30 applications. Applications are organized into 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets.</p>
<p>A few that seemed very promising included <strong><a href="http://www.google.com/analytics/apps/about?app_id=1001" target="_blank">Analytics Visualizations</a></strong>,  <strong><a href="http://wordpress.org/extend/plugins/google-analyticator/" target="_blank">Analyticator for WordPress</a></strong>, and <a href="http://www.google.com/analytics/apps/about?app_id=64001"><strong>WordStream Keyword Management for SEO</strong></a>. Plus, <a href="http://adwords.blogspot.com/2010/05/new-adwords-reports-in-google-analytics.html"><strong>coming soon</strong></a>, is a brand new set of Google Analytics reports for AdWords (video included above). You&#8217;ve got no excuse not to know anything and everything that is happening with your site.</p>
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		</item>
		<item>
		<title>Spending On Email, Social And Search Rising</title>
		<link>http://webranding.org/2010/02/14/spending-on-email-social-and-search-rising/</link>
		<comments>http://webranding.org/2010/02/14/spending-on-email-social-and-search-rising/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 11:20:12 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[ExactTarget]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Media Spending]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://webranding.org/?p=2823</guid>
		<description><![CDATA[ExactTarget released a study last week which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year. The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://email.exacttarget.com/"><strong>ExactTarget</strong></a> released a <a href="http://pages.exacttarget.com/etlpv2?v=69"><strong>study last week</strong></a> which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year.</p>
<p><strong>The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the difficulty in tracking ROI in the medium).</strong></p>
<p>Delving deeper into the report, the research showed social networking is the &#8220;fastest growing digital marketing channel.&#8221; More than 70% plan to increase spending on  &#8220;off-site&#8221; social media offerings such as Facebook and Twitter, and about 65% in &#8220;on-site&#8221; areas such as &#8220;blogs or ratings and reviews.&#8221;</p>
]]></content:encoded>
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		<item>
		<title>Reinventing John McCain&#8217;s Website</title>
		<link>http://webranding.org/2010/02/07/reinventing-john-mccains-website/</link>
		<comments>http://webranding.org/2010/02/07/reinventing-john-mccains-website/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 12:28:32 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Forty]]></category>
		<category><![CDATA[john mccain]]></category>
		<category><![CDATA[Reinventing John McCain's Website]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://webranding.org/?p=2827</guid>
		<description><![CDATA[Arizona-based marketing firm Forty was tasked with the revamping of John McCain&#8217;s website for his upcoming Senate race.  In this post they walk you through the design and development process from the initial concept to implementation (old site). Well worth a read and the comments are just an interesting as the post.]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;"><img src="http://webranding.org/images/reinventing_john_mccain.jpg" alt="" width="437&quot;" height="346" /></div>
<p>Arizona-based marketing firm <a href="http://www.fortyagency.com/"><strong>Forty</strong></a> was tasked with the revamping of <a href="http://www.johnmccain.com/"><strong>John McCain&#8217;s website</strong></a> for his upcoming Senate race.  In this <a href="http://www.insideforty.com/1129/projects-exposed-john-mccain-2010-campaign-website/"><strong>post</strong></a> they walk you through the design and development process from the initial concept to implementation (<a href="http://www.insideforty.com/wp-content/uploads/2010/02/Senator-John-McCain-Reelect-John-McCain-in-2010-Friends-of-John-McCain-20100202.jpg"><strong>old site</strong></a>). Well worth a read and the comments are just an interesting as the post.</p>
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