Tuesday’s Interactive News
Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:
And your geek link of the day:
Monday Interactive News
Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:
And your geek link of the day:
Monday’s Interactive News
Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:
After a brief discussion about exactly why MailChimp would want a billboard, the consensus was that we wouldn’t try to sell anything, we wouldn’t pander to anyone, we wouldn’t even advertise any features, like our new drag-and-drop editor (though that is pretty sweet). Instead, we just wanted to make MailChimp users smile.
When return on investment is measured by delight instead of sales or conversions, there’s a lot more freedom to be creative, to be bold, or maybe even to be creative and bold. It was liberating to begin the project knowing that our metrics were much closer to Bhutan’s Gross National Happiness Index than the kind of metrics that analysts or shareholders of a public company might expect.
