Your opt-in form is one of the most important elements in building your list of subscribers, yet it is often overlooked or thrown together at the last second with almost no thought. From my conversations with a number of clients it is clear to me this is done cause most of the effort is spent […]

A lot of us in the United States that don’t travel much like to think we are the biggest, the first, the best. Well that often isn’t the case. A good example is an advertising trend Cabel Sasser noticed in a recent trip to Japan.
Within minutes of riding on the first trains in Japan, I […]

Andrew Sullivan, who usually contains his writing to the political spectrum, has an interesting article the Sunday Times about the accelerating fusion of the Web and television:
As TV and the Internet converge into something generically known as broadband, the distinctions between the two will soon become nugatory from a consumer point of view. But will […]

Well this sounds pretty darn interesting. The Wall Street Journal is reporting:
Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.
The offering is an early sign of Google’s plans to broaden its ad […]

A post on the Google AdWords blog caught my attention today. The AdWords Optimization Team is now accepting requests from advertisers who want feedback on their campaigns. Simply fill out this form and outline your advertising goals and objectives and they’ll take a look at your web site, campaign structure, ad copy, and keywords. Then […]

A landing page, sometimes known as a lead capture page, is a page that appears when a potential customer clicks on an advertisement, a search-engine result, or embedded email link.These special pages (no not your home page) will usually display content that is a logical extension of the advertisement or link from which the prospect […]

If you’ve ever done a Google search, you’ve already seen an AdWords campaign. Just look to the right of the search results, and you’ll notice a list of ads directly related to your query. AdWord campaigns are a very focused and cost-effective way to attract the attention of people with a potential interest in your […]

Google AdWords is a pay-per-click (PPC) direct response marketing tactic, meaning that you pay every time someone clicks on your ad, regardless of what they do once they get to your site. They could stay on your page for less then a second or they could spend a million dollars there. Regardless, you pay Google […]

To increase site traffic you need to employ two corresponding, yet very different methods to help your site land top rankings in the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.
Tactic #1
Keywords, META Tags and Page […]

If you’ve spent any time online or in the blog world the past week you should have heard Google Analytics is live.
Google Analytics is based on technology from Urchin, a web analysis company that Google bought back in March. Thanks to Google, what used to cost $199 a month is now free. That’s right, the […]