June 21st, 2005 | by Tommy | published in Marketing 101
When was the last time you took just a few minutes to gauge how effective your firm is at communicating with clients and prospects at different "touch" points? If it has been a while, or maybe you’ve never even thought about it, start with something exceedingly simple
December 16th, 2004 | by Tommy | published in Advertising, Books, Marketing 101
Below is Amazon’s ten best selling marketing books. Although there isn’t a bad book on the list, but I only agree with two of them. The Amazon’s List (as of 12/16/04) includes:
The Tipping Point: How Little Things Can Make a Big Difference
Purple Cow: Transform Your Business by Being Remarkable
How to Become a Rainmaker: The Rules […]
