January 25th, 2007 | by Tommy | published in Podcasting
Is there still such a thing as a mass media? I don’t think so. Of course we’ve always been a culture of diverse people with different backgrounds and interests, and marketing people have always recognized this. But until a little more then a decade ago you could place an ad on NBC during prime time [...]
November 13th, 2006 | by Tommy | published in Podcasting
Podcasting (define) is the technology buzz word for 2006. Podcasting done correctly, can be a powerful marketing communications tool. But if you don’??t understand the medium you can do more damage than good. And with the current software on the market, putting together a podcast is so easy many firms have started to produce them [...]
May 26th, 2005 | by Tommy | published in Podcasting, Technology
Version 3.0 of iPodderX is available for download today. This upgrade to the Mac-based PodCasting app adds even more integration with iTunes and iPhotos, plus fixes a few bugs that have caused me a moment or two of heartache in the past. Along with few other features means this is still the best audio and [...]
March 23rd, 2005 | by Tommy | published in Music, Podcasting, Technology
If you own a Mac and want to experience what all the buzz related to PodCasting is about, this little software application called iPodderX is wonderful addition to your application suite. I have been using it for several weeks and couldn’t be happier. It was $19.95 well spent.
February 27th, 2005 | by Tommy | published in Podcasting, Technology
Evan Williams, the guy that founded Blogger and sold it to Google (insert cash register sound) is on to his next project. Podcasting. Click here to read how he came up with the idea for Odeo. Or read the New York Times story. It is interesting to say the least. Right now I am using [...]
February 27th, 2005 | by Tommy | published in Podcasting, Technology
Evan Williams, the guy that founded Blogger and sold it to Google (insert cash register sound) is on to his next project. Podcasting. Click here to read how he came up with the idea for Odeo. Or read the New York Times story. It is interesting to say the least. Right now I am using [...]
October 11th, 2004 | by Tommy | published in Culture, Podcasting, Technology
Ok this story from ABCNews.com is pretty cool. iRadio Pirates Take to the Highways. It would seem that more then a few individuals have found that an iPod and FM transmitter allows them the ability to broadcast to an unoccupied FM station and beam their music directly from the iPod to their car stereo. And [...]
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
