weBranding » Podcasting

Is Your Firm Doing a Podcast?

Tommy — Fri, 26 Jan 2007 01:29:52 +0000

Is there still such a thing as a mass media? I don’t think so.

Of course we’ve always been a culture of diverse people with different backgrounds and interests, and marketing people have always recognized this. But until a little more then a decade ago you could place an ad on NBC during prime time and reach maybe 30 percent of all those watching television.

Or if you were a local business in St. Louis and you wanted to reach business professionals, radio ads on KMOX during morning and afternoon drive-time would have done it.

That is no longer the case. The media market is fragmented into hundreds if not thousands of specialized outlets. But don’t fret; this is a good, not a bad thing. We now have media outlets where we know ahead of the time that the vast majority of the audience is made up of rocket scientists, LSU sports fans, or Cold Fusion programmers.

And that is where the power of a Podcast (define) lies. Browse iTunes, Podcast Alley, or Odeo
(all popular Podcast sites) and there will be dozens of Podcasts that
are targeting the exact audience you want to reach, no matter how
specific.

Many people with a background at marketing firms (and I am one) will
wring their hands and say you are only reach a few hundreds or maybe a
thousand people with each Podcast, but if you place a $5,000 ad you can
reach 10,000 individuals. The question is, how many of those 10,000 are
really interested in your product?

This factor is why Forrester Research is noticing the use of Podcasts increasing rapidly among business professionals. Podcast work. Take my word for it.
I’ve been using them in my firm for almost two years. Now I will admit
many don’t get the concepts at first (just tell them a Podcast is an
MP3 audio file), but when they hear them the first question I get about
90 percent of the time is “how did you do that, I want to do some for
my firm.”

What You Need to Know About Podcasting

Tommy — Mon, 13 Nov 2006 13:43:00 +0000

Podcasting (define) is the technology buzz word for 2006. Podcasting done correctly, can be a powerful marketing communications tool. But if you don’??t understand the medium you can do more damage than good. And with the current software on the market, putting together a podcast is so easy many firms have started to produce them without understanding the basics. Before you start podcasting there are a few important points to consider:

Think “??publishing,”?

iPodderX v3.0 Launched

Tommy — Thu, 26 May 2005 15:43:00 +0000

Version 3.0 of iPodderX is available for download today. This upgrade to the Mac-based PodCasting app adds even more integration with iTunes and iPhotos, plus fixes a few bugs that have caused me a moment or two of heartache in the past. Along with few other features means this is still the best audio and video PodCasting app on the market.

iPodderX

Tommy — Wed, 23 Mar 2005 23:26:00 +0000

If you own a Mac and want to experience what all the buzz related to PodCasting is about, this little software application called iPodderX is wonderful addition to your application suite. I have been using it for several weeks and couldn’t be happier. It was $19.95 well spent.

Podcasting & Evhead

Tommy — Sun, 27 Feb 2005 14:55:58 +0000

Evan Williams, the guy that founded Blogger and sold it to Google (insert cash register sound) is on to his next project. Podcasting. Click here to read how he came up with the idea for Odeo. Or read the New York Times story. It is interesting to say the least.

Right now I am using iPodderX on my iBook. It is sleak app. IMHO Podcasting has the potential to be as large, or larger then blogs. Just like blogs took readership away from newspapers, Podcasting is going to take marketshare away from radio broadcasts, or at least allow people to access broadcasts at a time of their choosing.

Still feeling my way around all the various feeds, but I really enjoy what KCRW has. Check out their list of Podfeeds. I’ll report back when I find a few more "winners."