weBranding
  • Home
  • About
  • Blog
  • Articles
  • White Papers
  • ‘08 Presidential Ad Gallery
  • Services
  • Contact
  • RSS

Reading Materials

Weekend Reading Materials

January 7th, 2005  |  by Tommy  |  published in Reading Materials

The Top 20 Movie Trailers from 2004I wonder how many of them are actually better then the movie
Web Design in 2005Forty Media’s predictions for the coming year
Fimoculous’s List of ListsGo waste a day w/ Rex’s best of 2005 compilation
All of Starbuck’s Drink ExplainedIt may take more then a few pages, but here is everything you […]

Holiday Reading Materials

December 23rd, 2004  |  by Tommy  |  published in Reading Materials

I’ve saved the best articles, blog posts, and short stories I’ve read the last several weeks for this holiday version of Weekly Reading Materials. If you’re looking for a diversion, you can’t go wrong w/ any of the below items.

McSWEENEY’S Quarterly (A good holiday chuckle)
The Corporate Christmas Party as Told by My Cocktails, by Angelique […]

Random Links

December 21st, 2004  |  by Tommy  |  published in Reading Materials

Fast Company feature article on Malcom Gladwell
| His new book Blink is set for release 1/11/05.
A short, but informative op-ed on how to create a product demo | We are currently working w/ the author’s firm and they are wonderful.
Bullet madness, more then 200 icons, arrows, you name it | Some are better then others, […]

Remaindered Links

December 20th, 2004  |  by Tommy  |  published in Reading Materials

So what is a Remaindered Link? Well it is an idea that Jason Kottke has been playing with for months. He says, “You can think of them as the clicktrail of my journey through the Web.” I would say that is a very accurate overview. So moving forward I am going to highlight links to […]

Random Links

December 18th, 2004  |  by Tommy  |  published in Reading Materials

Interview with Thomas Keller
| “Keep it clean and organized” reads a sign on the wall of the Per Se kitchen, perhaps the most celebrated nerve center in today’s culinary world. Thomas Keller, the master of this spotless domain, has a reputation as a precise, uncompromising chef, and that’s reflected in the gleaming work surfaces and […]

Random Links

December 4th, 2004  |  by Tommy  |  published in Reading Materials

Saving CNN
| “Five chiefs since 2000. A revolving door of on-air employees. Start-stop attempts at lite-news programming. Hiring-practice lawsuits. Hollywood producers trying to “cast” anchors. CNN, to quote Jason Robards in Crimson Tide: “You’ve made one hell of a mess here.” And to quote the USS Alabama’s radio operator: “Recommend Alert One!” Still, CNN can […]

Random Links

November 26th, 2004  |  by Tommy  |  published in Reading Materials

The Decline of Brands | “Since 1991, the number of brands on US grocery store shelves has tripled. Last year, the US Patent and Trademark Office issued an incredible 140,000 trademarks–100,000 more than in 1983. The average American sees 60 percent more ad messages per day than when the first President Bush left office. A […]

Random Links

November 20th, 2004  |  by Tommy  |  published in Reading Materials

The Man Behind the FedEx Logo
| “Not long ago, I posted about the subliminal arrow in the FedEx logo. I received several emails regarding it, including one from design student, Bobby Dragulescu. Thanks to Bobby and his typography professor Leah Hoffmitz, I was put in touch with the logo’s creator: Mr. Lindon Leader of Leader […]

Random Links

November 13th, 2004  |  by Tommy  |  published in Reading Materials

Faces of the Fallen | “This is an interactive page developed by the Washington Post, searchable by dates or name, of every American soldier, sailor, airmen or marine who’s been killed in Iraq. Every single one of them with a picture, name, age, service, where they were from; how they died.”
BlogAds: Is There Life after […]

Random Links

November 6th, 2004  |  by Tommy  |  published in Reading Materials

The Decline of Brands
| Sure, there are more brands than ever. But they’re taking a beating - or, even worse, being ignored. Who’s to blame? A new breed of hyperinformed superconsumers. (That’s right - you!)
U.S. Postal Service Moves into Music Promotion
| “Think of it as a David-and-Goliath battle with a dance pop sound track and […]

Random Links

October 30th, 2004  |  by Tommy  |  published in Reading Materials

The Gonzo Way of Branding | “Hurricanes are so rare,” says Sir Richard Branson as he looks at the ocean from the Great House on Necker, his private Virgin Island. “You get plenty of warning.”So has he been in one? “On purpose,” he says. “I hate the idea of not experiencing something. It was a […]

Links for the Weekend

October 23rd, 2004  |  by Tommy  |  published in Reading Materials

Brand Assocition Charts for Bush & Kerry
The Presidential ImagePower study released jointly by branding firm Landor Associates and research firm Penn, Schoen and Berland reveals how Bush and Kerry’s respective supporters, as well as how undecided voters, perceive the two candidates.
Google’s Ad Boom
Google, a company that refuses to make financial forecasts, expects to add […]

Weekend Reading

October 16th, 2004  |  by Tommy  |  published in Reading Materials

Truth Stranger Than "Strangelove"
Dr. Strangelove," Stanley Kubrick’s 1964 film about nuclear-war plans run amok, is widely heralded as one of the greatest satires in American political or movie history. For its 40th anniversary, Film Forum is screening a new 35 millimeter print for one week, starting on Friday, and Columbia TriStar is releasing a two-disc […]

More Weekend Reading Materials

October 8th, 2004  |  by Tommy  |  published in Reading Materials

Debate Spotter
A pretty neat debate phrase search engine. 
The Machinist
First Off wow! Post-modern grunge-Noir. Gothic psychological mystery. Industrial thirller. In theathers October 22nd.
Hello, My Name is Scott
My name is Scott Ginsberg, although you may also know me as "that guy with the nametag." In the beginning, it all started out as an experiment. "What would […]

Acts of Volition Radio

October 5th, 2004  |  by Tommy  |  published in Reading Materials

I’ve been reading the Acts of Volition blog semi-daily for more then a year. It includes a lot of intersting stuff. This weekend I had too much time on my hand so I started digging on their site and found downloadable MP3s of a 15 different radio shows they’ve hosted and then posted online. Not […]

« Previous Entries
Next Entries »

About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

Subscribe via RSS >>




Latest Marketing Articles

Four E-mail Marketing Tips
Effective e-mail marketing isn't as complex as many people might expect, but that doesn't mean you can be successful if you don't follow some straightforward strategies and tactics that will help you maximize your e-Newsletter's return-on-investment.

Create Better Ads
I think it is safe to say that no one starts out trying to create a bad ad. But lets face it, it happens all the time. To ensure you create the most effective ads possible, always consider the following criteria.

Simple SEO Tips
To increase site traffic you need to employ two corresponding, yet very different methods to help your site pull top rankings with the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.

Four PPT Presentation Tips
In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

More Articles >>




© Copyright 1995-2008 weBranding. All rights reserved.
Powered by WordPress 2.6.2 & GoDaddy.