Some pretty interesting new research from Edelman: Social media may or may not be advertising, according to some people on Madison Avenue, but according to the average consumer, it has emerged as a top form of media entertainment. That’s the conclusion of new research being released today by PR industry giant Edelman, which surveyed 1,000 [...]

At the official Twitter developer conference Chirp, Twitter shared some very revealing data about its site, users, and growth that had previously been kept under lock and key. Twitter now has 105,779,710 registered users. New users are signing up at the rate of 300,000 per day. 180 million unique visitors come to the site every [...]

This pretty darn amazing. Forbes is reporting that for the first time ever, spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a [...]

[Via Fingerprint]

Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars. [...]