15 Stats Brands Should Know About Millennials
Some very revealing stats I was clueless about via Digiday:
There are about 79 million millennials in the U.S., versus the 48 million Generation Xers (born between 1965 and 1980). (ComScore)
27 percent of millennials are self-employed. (The Millennial Generation Research Review)
80 percent of millennials sleep with their phones next to their beds. (The Millennial Generation Research Review)
Google Ads Makes More Than All US Print Pubs Combined
This is just staggering at levels I can’t really wrap my mind around it:
During the first six months of 2012, Google generated more money in advertising revenue than all U.S. print publications combined, as illustrated in the chart above from Statistica. Google brought in $10.9 billion in ad revenue in this time period, while U.S. newspapers and magazines brought in $10.5 billion.
Now as the article notes, there are more than a few caveats here. The Google total is global revenue, not just the US. The print total only includes advertising in the actual print editions, not ads on their web sites. But still, that Google (as powerful as they are) in about a decade could eclipse all the US print publications combined is such a titanic shift in the advertising marketplace I can’t really process it in any meaningful manner.
Online Shopping & Customer Research
79% of online shoppers spend at least 50% of their shopping time researching products. This makes sense as consumer research has drastically increased with the adoption of new technologies, which keep shaping our shopping behaviors.
[Found via Hubspot]
Facebook Memology 2011
Mashable has a huge round-up of year-end 2011 Facebook stats. Most popular memes, movies, sport teams, shared news stories, you name it. Interesting read.
Tablet & eReader Demographics
Really some pretty amazing data from Mashable:
Women are particularly taking to ereaders, according to data from Nielsen. Sixty-one percent of ereaders are now owned by women, compared to 46% in the third quarter of 2010. This largely why many women’s magazines are reporting better sales on the Nook than the iPad.
The data also shows that smartphone use is now divided 50/50 between men and women, a 3% shift from the third quarter of last year. Tablet ownership is still dominated by men (67%), although less so than it was last year, when men owned 71% of all tablets.
The biggest shift in tablet ownership demographics is in age. In Q3 2010, 62% of tablet owners were under the age of 34 and a mere tenth were older than 55. Now,only 46% of tablet owners are younger than 34 and 29% are older than 55.
I follow this stuff, and when I am talking to folks that don’t, they always seem to assume males dominate the marketshare of video games, smartphones, tablets, you name it. Rarely if ever is that the case.
