Newspaper ad revenues have taken their worst hit in almost 60 years—worse even than 2001. Editor & Publisher has the all the ugly details:
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006—the most severe percent decline since the association […]

Hillary Clinton’s quick fall from the defacto Democratic nominee to fighting for her political life and/or future is simple. It is because of Mark Penn, or I should say because of the two positions he holds within Clinton’s presidential campaign.
First a little background. Penn is the worldwide CEO of the PR firm Burson-Marsteller (B-M), the […]

Google has released their ‘07 Zeitgeist report. Basically an analysis of all their search results to give you a picture of what folks are doing on the intertubes. Always an interesting read.

If you’ve spent any time online or in the blog world the past week you should have heard Google Analytics is live.
Google Analytics is based on technology from Urchin, a web analysis company that Google bought back in March. Thanks to Google, what used to cost $199 a month is now free. That’s right, the […]

Brian Carroll, the CEO of InTouch has developed a Lead generation modality map (click here for a larger visual) for complex sales. He says on his blog, "To be successful at generating leads for a complex sale, marketers can’t rely on one specific tactic but rather they need to leverage a portfolio of tactics.  It […]

I am pretty much additiced to BlogPulse. The wealth of information this site contains is staggering. Above is a info grahic that highlights the degree of interaction and
behavior among top conservative and liberal political bloggers during
the November Presidential election. I won’t get into the weeds about what it all means or the take aways, just […]

A recently published study provides evidence to what I have always thought. Only the top-ranked Google Adwords get much attention from users. The lower-rankings
are close to worthless.

This study was conducted using eye
tracking firm Eyetools technology. The above image (larger image here) highlights the eye movements of users viewing
Google search result pages. Bet people view your […]

UPDATE: I have four Gmail accounts to give away. Please just email me (w/ your name) at tommy.young [at] gmail.com. Please come get them, I am getting sick of having to give them away :).
I recently signed up for BlogExplosion and have seen a spike in traffic (as promised). But as a marketing guy I […]

Edward Tuft is a genius. His area of expertise, how to present complex information in an easy to comprehend visual format. 
Therefore, as you might expect, he isn’t a big fan of PowerPoint.
Here is a link to a detailed analysis of why the PPT slides created by Boeing, concerning potential damage caused to Columbia on […]

Robert K. Merton (1910-2003) has died. Not only did he invent the focus group he also coined the terms self-fulfilling prophecy and deviant behavior. Often referred to as Mr. Sociology, he was named as one of the 20 most influential sociologist of the 20th century by the New York Times.

If you are interested in advertising trends, this is the report for you? According to DoubleClick’s year-end summary, skyscraper usage doubled in 2002, rich media usage increased by 43 percent, and more then 42 percent of ads in Q4 2002 were targeted by content or keyword.
The report also indicates consumers are responding to bigger […]

Last week Nielsen Media Research announced they are going to use software from Ucentric Systems to track personal video recorder (PVR) use on TVs audited by their ratings service.
The results should be interesting, or terrifying if you work at a major network.
Heck, CBS chief Mel Karmazin told the Credit Suisse First Boston conference on
12/10 […]