WordPress Market Share

Posted by on Nov 7, 2010 in Blog, Research, WordPress | No Comments

Interesting writeup about the market share of WordPress:

According to WordPress Stats, in September there were 27.7 million websites running on WordPress.com or using WordPress.org. The September 2010 Netcraft survey cites 227,225,642 hosted websites. So that means that WordPress makes up a little over 12% of all websites.

As the post notes in detail it is really hard to tell the “true” market share WordPress currently holds, but it is someplace between 7.4 and 10 percent of the top million sites, which is pretty darn impressive when you think about it.

Chart: Reach Through Social Sharing

Posted by on Sep 5, 2010 in Blog, Research, Social Media | No Comments

Top SEO Objectives

Posted by on Aug 25, 2010 in Blog, Research, SEO | No Comments

Borrell Associates’ 2011 Ad Forecast Memo

Posted by on Aug 24, 2010 in Advertising, Blog, Research | No Comments

Borrell Associates is forecasting:

A moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year’s projected level, bringing U.S. ad spending totals to $238.6 billion. We’re expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media. By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011.

Chart: Effective Email Tactics

Posted by on Jun 9, 2010 in Blog, E-mail Marketing, Interactive Marketing, Research | No Comments

There’s No Business Like Social Business

Posted by on May 20, 2010 in Blog, Research, Social Media | No Comments

Some pretty interesting new research from Edelman:

Social media may or may not be advertising, according to some people on Madison Avenue, but according to the average consumer, it has emerged as a top form of media entertainment. That’s the conclusion of new research being released today by PR industry giant Edelman, which surveyed 1,000 adults in the U.S. and the U.K., an found that social media now is deemed a “higher value experience compared with other forms of entertainment.”

“In the U.S., the rise of the Internet as a frequent source of entertainment is most dramatic in the 18-34 group, rising from 27% in 2009 to 42% in 2010,” the firm disclosed. “In the U.S., 32% of 18-54 year olds look most frequently to the Web for entertainment (compared with 58% watching TV). The Internet also ranked second in the U.K., with 30% turning to the Web most frequently, compared with 57% watching TV.”

In fact, Edelman suggests that social media has spawned a new category dubbed “social entertainment,” blurring the definition of social media even further from its roots as so-called “word-of-mouth,” communications, and community.

Twitter vs. Facebook Awareness

Posted by on May 17, 2010 in Blog, Research, Social Media | No Comments