Visa “Anthem” TV Spot
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Director: Olivier Rabenschlag
Associate Creative Directors: Becca Morton, Gage Clegg
Art Directors: Scott Brown, Clemente Bornacelli
Copywriter: Christine Call
Visa "Anthem" TV Spot
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Director: Olivier Rabenschlag
Associate Creative Directors: Becca Morton, Gage Clegg
Art Directors: Scott Brown, Clemente Bornacelli
Copywriter: Christine Call
LifeLock Steals Identity Of WNBA’s Mercury
It had to happen sooner rather than later. The Phoenix Mercury have sold their jersey to LifeLock.
With the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey.
This has been a standard with even the largest sports teams in the rest of the world. I am actually surprised it took this long to take-hold in the US outside of NASCAR. It is estimated the deal is worth at least $1 million annually.
Huge Ratings For NBC And The Olympics
I have to admit I am a little surprised by these numbers:
NBC Universal’s Olympics coverage is drawing huge audiences, helped by the extravagant opening ceremony and swimming star Michael Phelps, and setting the stage for what could be record TV ratings for the Games. NBC Universal said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.
In total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, NBC said, citing figures from Nielsen Media Research.
Since NBC paid $900 million for the rights to broadcast these games I am sure a few executives are breaking a fairly large sigh of relief. And also, if you are actually watching the commercials it seems NBC is doing a stellar job of using the games to promote their upcoming fall television schedule.
Update: Via Advertising Age:
Buoyed by better-than-expected ratings performance, NBC Universal said it has sold an additional $25 million in advertising for the Beijing Olympics and it’s hard at work trying to sell another $5 million to $10 million. The network has already said it had secured around $1 billion in Olympics-related advertising from about 100 marketers.
Agent Zero’s New Shoes
As I’ve mentioned in the past Gilbert Arenas (aka Agent Zero) is one of my favorite sports figures. I mean he even writes his own blog that isn’t filtered by some PR flak. Well I guess when my parents asked me what I wanted for Christmas and I said Agent Zeros TS Lightswitch Gil EA shoes they thought I was joking. I mean what could a 38 year old short white guy want with these darn things. I guess I’ll have to order a pair myself if I want to tool around town in them.
