I’ve noticed this as well and it is a trend that needs to stop sooner rather than later. As Jason notes:
See what they did there? They paused the TV show, ran a little mini-commercial for some show that no one cares about, and then returned to the last two seconds of the segment before going […]

The One Times Square building is empty. Why? Because the owner can afford it by selling ad space alone. It costs $300,000/month to advertise on that structure—one of things you’ll learn in this behind-the-LED-screens look at Times Square.