Video: When We Build

Posted by on Jan 27, 2012 in Blog, Design, Interactive Marketing, Video | No Comments

The web is buzzing, and rightly so, about Wilson Miner’s incredibly inspiring talk from the 2011 Build Conference in Belfast. You may recognize Miner’s name from his role in developing Django, as part of the team that built Apple.com or as one of the founders of Everyblock.

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After you’re done be sure to visit Miner’s website, which has links to all the material used in the talk, including books, videos, music and images for anyone who would like to learn more.

[Found via Webmonkey]

VW Super Bowl Teaser Ad

Posted by on Jan 24, 2012 in Advertising, Blog, Video | No Comments

The German carmaker has just released a 60-second teaser for its 2012 Super Bowl ad that features a chorus of dogs barking out “The Imperial March” from Star Wars. VW used that song as the backdrop to its beloved ad from Super Bowl 2011 that featured a young boy in a Darth Vader helmet attempting to use The Force to influence household objects. He succeeds in starting up his dad’s 2012 Passat with a little help. The teaser, called “The Bark Side,” shows that the brand hasn’t abandoned its Star Wars motif. However, neither VW nor its ad agency, Deutsch, is offering any further clues about its ad in the big game on Feb. 4.

Video: Saul Bass’ Bell System Pitch

Posted by on Jan 19, 2012 in Blog, Branding, Business, Video | No Comments

This is a video of Saul Bass presenting his brand identity suggestions to Bell System in the early 1970s. The first half is a fantastic overview on the importance of brand  identity,. while the second half (starting at around 13:00) is the identity pitch itself. A long video, but worth every second of your time.

Video: Ink & Paper

Posted by on Jan 1, 2012 in Blog, Miscellaneous, Video | No Comments

Never Aired Steve Jobs Commercial

Posted by on Oct 7, 2011 in Advertising, Blog, Video | No Comments

Steve Jobs narrated the first Think different commercial “Here’s to the Crazy Ones.” It never aired. Richard Dreyfuss was eventually brought on-board and did the voiceover for the spot. Kind of has renewed significance now I’d say.