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Resume

Objective: To obtain a management level position at an agency or corporation where my expertise and contributions will make a meaningful difference.

Experience: Branding, positioning, strategic planning, competitive analysis, collateral and sales materials, print/radio/outdoor/online ad development, trade show and event marketing, direct response, call center management, lead analysis, Web site development, primary and secondary market research, media analysis, day-to-day account management, and limited public relations exposure.

April 1998-June 2001 KSK Communications, Ltd/EPB Vienna, VA

Senior Account Executive/Account Supervisor

Complete supervision of several of the agency’s largest and highest profile accounts. Managed between 12-15 individuals with up to three direct reports. Account profitability consistently exceed more than 19.5 percent. Led an internal team that developed training documents for employees and various clients. Lead a majority of new business pitches and proposals.

Clients: Certainty Solutions, Group 1 Software, Integral Systems, Internos Corporation, Lucent Technologies, NFR Security, Octel, and Unisys.

August 1997-April 1998 E. James White Company Herndon, VA

Account Planning Manager

Directed and field managed all Account Planning (AP) activities. AP activities included the execution of customer focus groups, on-line and off-line surveys, statistical analysis, one-on-one consumer interviews, mall intercepts, and product usability studies.

Clients: American Express, Amtrak, AT&T, Cuisine Solutions, DynCorp, EDS, General Services Administration, GTSI, Infoseek, Litton/PRC, and Sybase.

December 1996-August 1997 E. James White Company Herndon, VA

Senior Account Executive

Managed all account responsibilities for AT&T, DynCorp, and the General Services Administration. Annual billing exceeded $2.3 million with profitability of more than 20 percent.

April 1996-December 1996 INPUT Vienna, VA

Research Analyst

Responsibilities included tracking of all federal IT procurements valued at more than $1 million for the DoD, Navy, General Services Administration, Agriculture, Energy, and U.S. Courts.

May 1995-April 1996 Elliott Van Deutsch Falls Church, VA

Account Executive & Research Associate

Responsibilities included day-to-day account service and secondary data collection.

Clients: EDS, AOL, Nortel, NetStart, Unisys, Relay Technology, Legent, and NPCA

May 1994-May 1995 Elliott Van Deutsch Falls Church, VA

Assistant Account Executive

Responsibilities included proposal writing, traffic, estimating, copy editing, proofing, and billing.

August 1992-May 1994 Louisiana State University Baton Rouge, LA

Graduate Assistant

Worked for Professor Sig Mickelson (Manship Chair and former President, CBS Radio). Research topics included the FCC and survey design. Worked for Professor J. Dale Thorn (Head of the Manship School’s Public Relations Department). Duties included 2000 level instruction and grant development activities.

Education: 1994 Graduate Louisiana State University Baton Rouge, LA

Master of Arts in Journalism (3.75 GPA)

Course work included public relations, mass communications, media management, public opinion research, content analysis, and survey design.

  • President of the Manship School’s Student Association
  • Graduate Advisor to the Senate Committee on Instructional Improvement

1992 Graduate Western Illinois University Macomb, IL

Bachelor of Arts in Psychology (3.47 GPA)

Course work included Industrial & Organization Psychology, Journalism, and business management.

Additional: Membership

  • American Consumer Research Council
  • American Management Association (AMA)
  • Northern Virginia Technology Council
  • Washington Ad Club

Continuing Education

  • Graduate AAAA Account Supervisor course
  • Graduate AAAA/John Hopkins University Account Service course
  • Graduate George Washington University GWAC/IDIQ course
  • Edward Tuft’s The Visual Display of Information seminar and course
  • Attended numerous courses offered by the AMA and the Direct Marketing Association (DMA).

Computer: Windows/Mac OS

Microsoft Office 2007 | Adobe PhotoShop, InDesign, and Dreamweaver | Camtasia Studio | NetSuite CRM | Lexis/Nexis |

References, salary requirements, portfolio, and recommendations available upon request.

About The Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a freelance consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about online publishing and community development, interactive marketing, information architecture, gaming, design, and all things digital. To contact me you can send an email to tommy [at] weBranding [dot] org.

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