I work with companies and organizations of various sizes on marketing consulting, site design and development, and interactive projects. For each client I develop an approach, budget, and timeline, but generally I do the following things:

Strategic Planning

  • Marketing Consultation
    • Branding and positioning
    • Competitive analysis
    • SWOT (strength, weakness, opportunity, threat) analysis
    • Communications audits (internal and external)
    • Strategic recommendations and tactics
    • New business/product launches
    • Customer loyalty programs
  • Research
    • Quantitative and qualitative
    • Brand perceptions and competitive positioning
    • Web site polling
    • Direct mail surveys
    • Online focus groups

Site Development & Design

  • Website & Weblogs
    • Strategic consulting
    • Design and layout
    • HTML/CSS programming
    • Search engine optimization (SEO)
    • Website tracking/analytics
    • RSS feed set-up and tracking
    • Content development
    • Hosting and e-mail set-up
    • Domain name management
    • Training and on-going support
    • Promotion
  • Podcast/Video Blog/Wiki Development
    • Content development
    • Audio and video recording and editing
  • Social Networks
    • Third party application selection, set-up, and customization
    • Conversation monitoring
    • Social media training
  • Web Product/Service Consulting
    • Project management
    • Interface design and development
    • Product testing
    • Documentation and training materials
  • Virtual Meetings (Webinars)
    • Audio and video recording and editing
    • Promotion
    • Hosting
    • Live or recorded sales and training sessions

Interactive Marketing

  • E-mail campaigns & e-Newsletters
    • Strategic consulting
    • Design and layout
    • HTML/CSS programming
    • Content development (copywriting)
    • Landing page development
    • Click-through and usage reports
    • List development activities
    • Training and on-going support
  • Search engine optimization (SEO)
    • Site analysis and search results
    • Copywriting
    • Keyword development
    • Page titles, keywords, image tags, META tags
    • HTML/CSS programming (where required)
    • On-going support and updated search results
  • Pay-per-click (PPC) ad campaigns
    • Strategic consulting
    • Account set-up (Google, Yahoo!, MSN)
    • Keyword analysis
    • Ad development (copywriting)
    • Landing page development
    • On-going support and lead vs. cost analysis