I work with companies and organizations of various sizes on marketing consulting, site design and development, and interactive projects. For each client I develop an approach, budget, and timeline, but generally I do the following things:

Strategic Planning

• Marketing Consultation
  • Branding and positioning
  • Competitive analysis
  • SWOT (strength, weakness, opportunity, threat) analysis
  • Communications audits (internal and external)
  • Strategic recommendations and tactics
  • New business/product launches
  • Customer loyalty programs

• Research
  • Quantitative and qualitative
  • Brand perceptions and competitive positioning
  • Web site polling
  • Direct mail surveys
  • Online focus groups

Site Development & Design

• Website & Weblogs
  • Strategic consulting
  • Design and layout
  • HTML/CSS programming
  • Search engine optimization (SEO)
  • Website tracking/analytics
  • RSS feed set-up and tracking
  • Content development
  • Hosting and e-mail set-up
  • Domain name management
  • Training and on-going support
  • Promotion

• Podcast/Video Blog/Wiki Development
  • Content development
  • Audio and video recording and editing

• Social Networks
  • Third party application selection, set-up, and customization
  • Conversation monitoring
  • Social media training

• Web Product/Service Consulting
  • Project management
  • Interface design and development
  • Product testing
  • Documentation and training materials

• Virtual Meetings (Webinars)
  • Audio and video recording and editing
  • Promotion
  • Hosting
  • Live or recorded sales and training sessions

Interactive Marketing

• E-mail campaigns & e-Newsletters
  • Strategic consulting
  • Design and layout
  • HTML/CSS programming
  • Content development (copywriting)
  • Landing page development
  • Click-through and usage reports
  • List development activities
  • Training and on-going support

• Search engine optimization (SEO)
  • Site analysis and search results
  • Copywriting
  • Keyword development
  • Page titles, keywords, image tags, META tags
  • HTML/CSS programming (where required)
  • On-going support and updated search results

• Pay-per-click (PPC) ad campaigns
  • Strategic consulting
  • Account set-up (Google, Yahoo!, MSN)
  • Keyword analysis
  • Ad development (copywriting)
  • Landing page development
  • On-going support and lead vs. cost analysis