Effective marketing is about getting in front of your clients and prospects with the right message at the right time. This could include an e-mail campaign, interactive CD-ROM, print brochure, a paper-based direct mailer, event sponsorship, trade show booth, white papers, pay-per-click (PPC) ads, or any combination of these or other tactics.

But before this can be done in an effective manner planning is essential.

Our process starts by first conducting “sourcing” sessions to understanding your business and who are your core clients and prospects. What are your objectives (leads, Website traffic, brand awareness). What are the primary benefits of your product and/or service. How does your competition market their products. What is the most effective method to differentiate you in the marketplace. And finally, what is the best way to reach your target audience.

From there we put together a comprehensive plan that addresses all the information gathered from our sourcing sessions and research we’ve conducted that will serve as your marketing roadmap to met your stated objectives.

Services we offer include:

• Marketing Consultation
  • Branding and positioning
  • Competitive analysis
  • SWOT (strength, weakness, opportunity, threat) analysis
  • Communications audits (internal and external)
  • Strategic recommendations and tactics
  • New business/product launches
  • Customer loyalty programs

• Research
  • Quantitative and qualitative
  • Brand perceptions and competitive positioning
  • Web site polling
  • Direct mail surveys
  • Online focus groups

Click here to contact us with any questions or to set-up a short initial “sourcing” meeting to talk about your requirements and how we’d approach meeting your needs on time and on budget.