Monday’s Interactive News

Posted by on Nov 19, 2012 in Blog, Interactive Marketing | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

And your geek link of the day:

The object in question—called MACS0647-JD—is the red blob in the inset. If the calculations hold out, that gloppy looking thing may be at the mind-crushing distance of almost 13.3 billion light years. The light we see from it started on its way when the universe itself was only 420 million years old. Just typing that made the hair on the back of my neck stand up.

Google Ads Makes More Than All US Print Pubs Combined

Posted by on Nov 17, 2012 in Advertising, Blog, Research | No Comments

This is just staggering at levels I can’t really wrap my mind around it:

During the first six months of 2012, Google generated more money in advertising revenue than all U.S. print publications combined, as illustrated in the chart above from Statistica. Google brought in $10.9 billion in ad revenue in this time period, while U.S. newspapers and magazines brought in $10.5 billion.

Now as the article notes, there are more than a few caveats here. The Google total is global revenue, not just the US. The print total only includes advertising in the actual print editions, not ads on their web sites. But still, that Google (as powerful as they are) in about a decade could eclipse all the US print publications combined is such a titanic shift in the advertising marketplace I can’t really process it in any meaningful manner.

Infographic: Anatomy of the Perfect PPC Ad

Posted by on Oct 4, 2012 in Blog, Infographic | No Comments

This is one of the best and most informative infographics, and I’ve seen a ton of them, that has come across my desk this year. The above is only about the top third or so, you can see the rest of it at Unbounce right here.