Anybody that has spend much time working at a design or ad agency knows the “joy” of having a 100 page style guide for your client sitting next to your computer. Well Logo Design Love has links to a whole bunch of them. Everybody from Adobe to Yale. I was never a big “fan,” but I really like looking at them.
I am a few days late on this, but last week after using the same logo for the past 25 years, well Microsoft has a new logo that more closely mimics the Windows brand.
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions.” That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.
This is a video of Saul Bass presenting his brand identity suggestions to Bell System in the early 1970s. The first half is a fantastic overview on the importance of brand identity,. while the second half (starting at around 13:00) is the identity pitch itself. A long video, but worth every second of your time.
Comedy Central’s logo has always been a train wreck, with some in the design community openly wondering if it was created with Microsoft Paint. But their new logo (on the right) is just terrible. I mean I had to look at it a second, then third time to even realize it was in fact a logo for Comedy Central. Is this really the logo of a channel known for South Park (14 years running) and The Daily Show? I don’t expect the design community will have much nice to say.