Total video streams, streams per viewer and time per viewer were all up in December 2009, led by 13% growth in time per viewer, according to US online video viewing data from The Nielsen Company. The December 2009 Nielsen VideoCensus reveals that unique viewers of online video topped 137 million for the month, representing a 10.3% year-over-year increase. Total streams viewed totaled more than 10.7 billion, a nearly 12% increase over 2008. Approximately 78 streams per viewer were watched, a 1.4% increase over 2008. Time per viewer increased 13.2% to 193.2 minutes, Nielsen said.
Just two in five US adults (43%) say they read a daily newspaper—either online or in print—almost every day, while 72% read one at least once a week and 81% read one at least once a month, according to a December 2009 Adweek Media/Harris Poll.
The study found that one in ten adults (10%) say they never read a daily newspaper.
A similar study by Scarborough Research found that 74% of Americans say they still read a newspaper with at least some frequency. Readership levels in that study were higher among the affluent, educated and white-collar workers.
Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years.
Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.
But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.
For the first time in nine years, Volkswagen of America will advertise during the Super Bowl. The company will premiere a 30-second spot—the first from new agency Deutsch L.A.—during the third quarter of Super Bowl XLIV. The ad uses the “Das Auto” tagline introduced in 2008.
It will be followed by a new retail-centric campaign that the company says is meant to “increase model awareness and familiarity by reminding consumers of all the new Volkswagen products on the road,” per a company release.
How do your email programs measure up against peers worldwide? Silverpop analyzed 7,000 emails sent to 188 countries to find the answers. Our latest study goes beyond traditional metrics to provide a baseline scorecard that enables you to gain a better understanding of where you stand.
Campaign Monitor analyzed six months of data covering more than 250 million opens. The result—a detailed analysis of e-mail client popularity and usage trends over time. I still find it stunning that only 6.1% are using Outlook ’07. You can review the entire analysis with a lot of valuable information and charts here.