Tuesday’s Interactive News

Posted by on Nov 19, 2013 in Blog, Interactive News | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

Editorial note: Now this is a very nice feature:

YouTube just rolled out a new analytic tool that allows you to aggregate data on a specific group of videos. For example, if you have both cooking videos and home decor videos on your YouTube channel, you can put them into separate analytic groups to get a clearer picture of how different types of content are performing.

Tweet of the day:

 

Monday’s Interactive News

Posted by on Nov 18, 2013 in Blog, Interactive News | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

And your geek link of the day:

Facebook vs. Twitter Ad Performance

Posted by on Nov 8, 2013 in Blog, Research, Social Media | No Comments

Both WordStream and then Marketing Pilgrim took a look at how effective Facebook ads are compared to Twitter. As they note an apple to apple comparison is difficult, because each firm releases different information, yet here it is in chart format.

Facebook vs. Twitter Ad Performance

 

Some basic ad performance stats from each firm:

Twitter claims that Promoted Trends provide a 22% lift in brand conversion, 30% lift in positive mentions and 32% lift in retweets. These promoted trends can cost more than $200,000 a day, 33% more than they cost in 2012.

Facebook ad performance varies greatly by vertical. For example, average CPC for alcohol brand ads is 45% higher than average. Gaming ads, on the other hand, have 30% higher CTR than average and 40% lower cost per click (PDF).

Facebooks vs. Twitter Mobile Ad Performance

A few Twitter mobile stats:

By 2015, Twitter is expected to net $1.33 billion in worldwide ad revenue, and more than 60% of that will be from mobile ads.

[Found via WordStream]