15 Stats Brands Should Know About Millennials
Some very revealing stats I was clueless about via Digiday:
There are about 79 million millennials in the U.S., versus the 48 million Generation Xers (born between 1965 and 1980). (ComScore)
27 percent of millennials are self-employed. (The Millennial Generation Research Review)
80 percent of millennials sleep with their phones next to their beds. (The Millennial Generation Research Review)
Online Shopping & Customer Research
79% of online shoppers spend at least 50% of their shopping time researching products. This makes sense as consumer research has drastically increased with the adoption of new technologies, which keep shaping our shopping behaviors.
[Found via Hubspot]
Almost Half Of Facebook Users Don’t Click Ads
Via a social media site Simply Zesty:
A new report from SEO and PPC consulting and technology firm Greenlight suggests that a significant proportion of users aren’t warming to Facebook advertisements with 44 per cent of users saying that they’ve never clicked on an advertisement or sponsored listing on Facebook. To add further worry, this was the most popular answer of those choices available.
Only three per cent of users surveyed said that they clicked on them regularly while 10 per cent said that they do it often. With 31 per cent saying that they rarely click on Facebook advertisements. This 44 per cent figure becomes more worrying when you realise that in that survey, 13 per cent of those surveyed said that they don’t use Facebook so you could say that roughly half of users never click on advertisements.
The Changing Face Of YouTube
YouTube, by far the most popular video site on the Internet, is seeing massive changes in how people use the site. The takeaway: People are watching fewer videos on YouTube, but they are watching longer videos and spending more time on the site.
