Mini Cooper in a pretty neat little gorilla marketing campaign made it look as if their cars were so small they could be delivered in a cardboard box, like a fridge or television. After the holidays, these boxes were put out on the street to get picked up by garbage men just like all the other boxes you see that time of the year.
Get a world view. Read The Economist.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director/Writer: Pierre Lipton
Senior Creative Director/Art Director: James Clunie
Illustrator: Nick Dewar
Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger, KC Koch, Jeff Euteneuer
Copywriter: Zac Spector
Account Director: Kristin Tangye
Account Manager: Meg Hanceford Meyer
Print Producer: Gail Barker