Online Shopping & Customer Research
79% of online shoppers spend at least 50% of their shopping time researching products. This makes sense as consumer research has drastically increased with the adoption of new technologies, which keep shaping our shopping behaviors.
[Found via Hubspot]
Almost Half Of Facebook Users Don’t Click Ads
Via a social media site Simply Zesty:
A new report from SEO and PPC consulting and technology firm Greenlight suggests that a significant proportion of users aren’t warming to Facebook advertisements with 44 per cent of users saying that they’ve never clicked on an advertisement or sponsored listing on Facebook. To add further worry, this was the most popular answer of those choices available.
Only three per cent of users surveyed said that they clicked on them regularly while 10 per cent said that they do it often. With 31 per cent saying that they rarely click on Facebook advertisements. This 44 per cent figure becomes more worrying when you realise that in that survey, 13 per cent of those surveyed said that they don’t use Facebook so you could say that roughly half of users never click on advertisements.
Tablet & eReader Demographics
Really some pretty amazing data from Mashable:
Women are particularly taking to ereaders, according to data from Nielsen. Sixty-one percent of ereaders are now owned by women, compared to 46% in the third quarter of 2010. This largely why many women’s magazines are reporting better sales on the Nook than the iPad.
The data also shows that smartphone use is now divided 50/50 between men and women, a 3% shift from the third quarter of last year. Tablet ownership is still dominated by men (67%), although less so than it was last year, when men owned 71% of all tablets.
The biggest shift in tablet ownership demographics is in age. In Q3 2010, 62% of tablet owners were under the age of 34 and a mere tenth were older than 55. Now,only 46% of tablet owners are younger than 34 and 29% are older than 55.
I follow this stuff, and when I am talking to folks that don’t, they always seem to assume males dominate the marketshare of video games, smartphones, tablets, you name it. Rarely if ever is that the case.
