Monday’s Interactive News

Posted by on Dec 3, 2012 in Blog, Interactive News | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

After a brief discussion about exactly why MailChimp would want a billboard, the consensus was that we wouldn’t try to sell anything, we wouldn’t pander to anyone, we wouldn’t even advertise any features, like our new drag-and-drop editor (though that is pretty sweet). Instead, we just wanted to make MailChimp users smile.

When return on investment is measured by delight instead of sales or conversions, there’s a lot more freedom to be creative, to be bold, or maybe even to be creative and bold. It was liberating to begin the project knowing that our metrics were much closer to Bhutan’s Gross National Happiness Index than the kind of metrics that analysts or shareholders of a public company might expect.

Monday’s Interactive News

Posted by on Nov 19, 2012 in Blog, Interactive Marketing | No Comments

Today’s edition of quick hits that won’t necessarily generate a post of their own, but may be of interest to you:

And your geek link of the day:

The object in question—called MACS0647-JD—is the red blob in the inset. If the calculations hold out, that gloppy looking thing may be at the mind-crushing distance of almost 13.3 billion light years. The light we see from it started on its way when the universe itself was only 420 million years old. Just typing that made the hair on the back of my neck stand up.