Not watched much Olympic overage this year, so I just saw the commercial for the first time yesterday. I have to admit I watched it several times in a tow. I loved it. Guess a lot of other folks didn’t. Reactions to it all across the board. This long and detailed story at Salon outlines the reactions and provides more analysis of an ad then I can recall reading in a long, long time.
Now this is interesting. Multiple reports are surfacing indicating Google is thinking about leveraging their Internet advertising success to the television. Via Mashable:
Google, enormously successful in online advertising, might be casting an envious eye toward the $150 billion-per-year pay television market. Such a venture has the potential to turn today’s business of television advertising and distribution upside down.
The company’s already announced plans to build a fiber-optic high-speed Internet service in Kansas City, Mo. and Kansas City, Kan., and according to The Wall Street Journal [subscription required], now Google might be thinking about ways to expand that into pay video and telephone services.
That would put Google in direct competition with cable companies and phone companies that have expanded into what’s called the “triple play” of communications: cable television, telephone and high-speed Internet.
In other related search engine news it seems nobody is running to buy Yahoo!.