Nike: Find Your Greatness (Jogger)

Posted by on Aug 10, 2012 in Advertising, Blog, Video | No Comments

Not watched much  Olympic overage this year, so I just saw the commercial for the first time yesterday. I have to admit I watched it several times in a tow. I loved it. Guess a lot of other folks didn’t. Reactions to it all across the board. This long and detailed story at Salon outlines the reactions and provides more analysis of an ad then I can recall reading in a long, long time.

The Art Of Film & TV Title Design

Posted by on Apr 21, 2012 in Blog, Design, Video | No Comments

[Found via PBS Off Book]

Mad Men Promotional Poster

Posted by on Jan 18, 2012 in Advertising, Blog, Culture | No Comments

Mad Men (Season 5) is back on AMC with a two-hour premiere on Sunday, March 25.

Is Google Going After TV Ads?

Posted by on Nov 4, 2011 in Advertising, Blog | No Comments

Now this is interesting. Multiple reports are surfacing indicating Google is thinking about leveraging their Internet advertising success to the television. Via Mashable:

Google, enormously successful in online advertising, might be casting an envious eye toward the $150 billion-per-year pay television market. Such a venture has the potential to turn today’s business of television advertising and distribution upside down.

The company’s already announced plans to build a fiber-optic high-speed Internet service in Kansas City, Mo. and Kansas City, Kan., and according to The Wall Street Journal [subscription required], now Google might be thinking about ways to expand that into pay video and telephone services.

That would put Google in direct competition with cable companies and phone companies that have expanded into what’s called the “triple play” of communications: cable television, telephone and high-speed Internet.

In other related search engine news it seems nobody is running to buy Yahoo!.

There’s No Business Like Social Business

Posted by on May 20, 2010 in Blog, Research, Social Media | No Comments

Some pretty interesting new research from Edelman:

Social media may or may not be advertising, according to some people on Madison Avenue, but according to the average consumer, it has emerged as a top form of media entertainment. That’s the conclusion of new research being released today by PR industry giant Edelman, which surveyed 1,000 adults in the U.S. and the U.K., an found that social media now is deemed a “higher value experience compared with other forms of entertainment.”

“In the U.S., the rise of the Internet as a frequent source of entertainment is most dramatic in the 18-34 group, rising from 27% in 2009 to 42% in 2010,” the firm disclosed. “In the U.S., 32% of 18-54 year olds look most frequently to the Web for entertainment (compared with 58% watching TV). The Internet also ranked second in the U.K., with 30% turning to the Web most frequently, compared with 57% watching TV.”

In fact, Edelman suggests that social media has spawned a new category dubbed “social entertainment,” blurring the definition of social media even further from its roots as so-called “word-of-mouth,” communications, and community.