REPORT: Facebook Branding Beats Twitter

This brief article at All Facebook caught my attention:

Facebook’s brand effectiveness outranks all other social media’s branding efforts, according Brand Keys’ Customer Loyalty Index.

The index measures customer engagement and loyalty among brands in 79 different categories, one of which is social networking sites. This category has enough surprises to make us wonder whether Brand Keys’ assessment used sufficiently sized survey samples.

Brand Keys ranks MySpace second, LinkedIn third, Flickr fourth and Twitter fifth. We’d expect to see Twitter and the old News Corp. site in each other’s places. Or maybe MySpace shouldn’t even be in the top five, as many other sites have stronger brands, including FourSquare, Quora, Tumblr, YouTube and Yelp, not neccessarily in that order.